5.5 | Your Rich Self Is Your Real Self with Natalie Bullen

>> Isha Vela: Welcome to Waking Up Wealthy, the podcast for visionaries and rebels who are ready to revolutionize their relationship with money and create powerful collective ripples with the money they make. I’m your host, Isha Vela, trauma psychologist, somatic practitioner, financial professional, and minimalist, bringing you practical money tools, unconventional wealth perspectives, and Aquarian era business strategy to guide you in building wealth that’s aligned, ethical, and empowering. Let’s wake up to the true meaning of wealth together. Before you get into this episode, I want you to take a moment to breathe because you are about to expand your capacity to have, hold, and manage greater revenue flow with Natalie Bullen, who is a sales siren, wealth coach, and creator of Unapologetic Wealth. And that’s such a good name for her business because she really drops truths in a way that no one else does. and she positions her clients for wealth by accelerating their revenue with high ticket sales. But she also has these mindset shifts that are out of this world. And in this episode, Natalie offers some of those permission granting slap you, ah, awake shifts around money that have you that’ll have you screaming hell yes on your morning power walk. So if you’re ready to shatter your previous revenue targets, this is the episode for you. And by the way, this is the first intro that I am recording in Bali, Indonesia, and I am here with the birds, the frogs, and everything as we get started today.

Natalie is excited to be on the podcast. It’s been like, it’s been some months in the making

All right, so let’s do this. Natalie, thank you so much for coming on the podcast. It’s been like, it’s been some months in the making, so it’s finally happening. I’m so excited.

>> Natalie Bullen: Yay. I’m excited to be here. Thank you for having me.

>> Isha Vela: Yeah, of course. And, you know, there’s so many topics we could get into. we could get into money.

You have this incredible confidence that is just so magnetic

And I just first want to just acknowledge, like, what drew me to you was this. Just like, you have this incredible confidence that is just so magnetic. And it just. I can tell just by how people respond to you. Like, people just listen to you. They just listen. And so I’d love for you to share, like, where that comes from. And, yeah, how you develop that.

>> Natalie Bullen: Authority is so interesting. You knowe, I, find that it’s a lot easier to get than people think.

>> Isha Vela: Okay.

>> Natalie Bullen: I listen to a lot of hip hop, and one of the very popular mechanics in hip hop is call and response. I tell you to do something, you do it. Wave your hands in the air, waveving like you just don’t care, right? You. You do it. I find that when you tell People what to do. Often enough people will start to view you as. And authority. It’s actually, it’s actually interesting. And that’s great if you know what you’re talking about. It’s not so great if you don’t know what you’re talking about. But I find that I’m more willing to speak up and put my opinion out there, I think, than the average person. And it works. You know, I think when we really get connected with the idea, ah, that our mission is valuable and that the more people whose lives we touch, the better the world will be. It gets easier for you to put yourself out there more.

>> Isha Vela: Right. Cause it’s like mission first.

>> Natalie Bullen: Right. Right.

>> Isha Vela: It’s not so much about you as a person personally, it’s just like no, we got to get this information out there.

>> Natalie Bullen: Yeah. Cause if it was about me, I would sleep in, eat lasagna. I’d basically be Garfield the cat. So if it was only about what I wanted to do, you actually wouldn’t see any posts at all for any reason at all. So yeah, it’s important to keep the message and the mission first.

We’ve been taught that money corrupts. That’s what we believe

>> Isha Vela: And so what is your mission like what drives you? What keeps you from eating lasagn?

>> Natalie Bullen: I really want more money in the hands of good people.

>> Isha Vela: Yeah.

>> Natalie Bullen: And I believe that rich you is the real you. So we’ve been taught that money corrupts. That money is gonna change us into something really bad. It’snna make us abuse people, harm people, hurt people, mistreat people, pay them minimum wage, trample over their rights. Insert billionaire qualm here, right?

>> Isha Vela: Ye.

>> Natalie Bullen: That’s what we believe and that’s what we’ve been taught all of us. whether it’s directly or indirectly that there is some emotional divide between being a good person and being a wealthy person. I would argue that you are more of yourself when you are well resourced. How many of us have stayed in debad in jobs, bad relationships, cities we didn’t like, houses that were unsafe because we didn’t have the money to do what we actually desire to do. And as entrepreneurs it becomes serving the wrong clients at the wrong price point that have problems we don’t wantn fix anymore. We’re doing it. Why? Cause we need the money. What would you do if you didn’t need the money? That’s the true you. And that smacks in the face of money is gonna change you into an indiscernible human being that you don’t even recognize right now. So I’m big on the idea that, wealth has to have a reason and we get to choose what our reason is. And if your reason is philanthropic, great. If your reason is I wanna be comfortable or inna look like a Kardashian, more power to you. But having that North Star and saying, here’s a way where you can get wealthy and hand that out to people, that’s really what keeps me going. Because we are disenfranchised when we are middle class, we don’t have rights, we are oppressed, we are unhappy, we have financial stress. It shortens our lives. We eat. That’s not good for us. I used to eat Vienna sausages and crackers. You think I wanted to eat potted meat and crackers? No. That’s what I could afford to pay for. It’s shorten my life. Nobody wants that. So I wake up every morning thinking, how can I get even one person closer to wealth today? And every day that I do it, I was successful.

>> Isha Vela: I love that. I love it. Just like you. You’re taking it down to one person, right? Affecting one person’s life.

>> Natalie Bullen: Yeah, One person. One person. It does have to be hundreds of thousands of people. I think that’s where folks get tripped up. They go, well, I have a small audience. Small is relative. If I invited people over to my house for a small gathering, six or eight people in my house would feel like a lot of people. You know, I don’t have kids, I don’t have pets. I live which is my husband. So four or five times the normal capacity of my house would feel like a lot of people. But if you have a sales page that only gets six clicks, people go, oh, well, no one saw it. No. Six people saw it. Six human lives saw it. And if you couldn’t get any of those humans to buy it, now that’s a separate problem. But six human beings saw the link, and that has to mean something. We can’t just say that doesn’t mean anything. That’s not enough people, right?

>> Isha Vela: No, it’s.

>> Natalie Bullen: One person is valuable. Yeah.

>> Isha Vela: I mean, I’m sitting here, I’m listening to you rich. Rich makes you rich.

>> Natalie Bullen: You is the real you.

>> Isha Vela: The real you. And it’s like I’m just thinking even just about like a nervous system regulation and how we live our, day to day kind of like, like chasing the dollars. And, and we are stressed out being having clients we don’t want to work with or, in jobs that we don’t want to do. And this makes us like, puts us In a bad mood, and then we’re like. Then we act out with our loved ones, right? So that. That’s definitely not the real us. That’s not.

>> Natalie Bullen: It’s not the real us. It’s not. It’s. We’re not proud of being that person. We feel guilty about it. We don’t. Like, that’s not the real us.

Natalie says you need to address your money issues before you get rich

so when people say money changes you. No. Money gives you opportunity to finally express what you wanted to do the whole time. Now, if that is, in fact, a bad person, then that’s something you need to resolve before you get rich. Right? Like, if you’re sitting here thinking, no, Natalie, I really would be a bad person with money. I would buy guns and harm people. Maybe you ought toa, like, address that now. Right? That means that the money didn’t change you. It just gave you an opportunity to express what you were already planning on.

>> Isha Vela: Right? It’s like drinking alcohol, right?

>> Natalie Bullen: So you have a character flaw right? Now, the money didn’t create the character flaw. You already have it, and you need to work through that ENT therapy. You need to talk to God about it. You need to figure that out. That’s the whole movement. Rich. You is the real you. If, you don’t like that, if that makes you uncomfortable, do something about it before your net worth has multiple zeros on it.

>> Isha Vela: Exactly. Exactly. And, like, where do you. Where do you get this, like, these perspectives on. On wealth and. And money and, like, how did you develop your. Your knowledge, your education, your. Yeah, your. Your confidence around money and how to make it? Because you’re also like, the sales siren.

>> Natalie Bullen: I am. I have that trademark. I am a sales siren. You know what? I’m really blessed in that I had some great childhood experiences that shaped my money mindset. My mom believes in the prosperity gospel. My mom is very religious, very Christian, very, Southern. And I grew up watching Creflo$. Creflo Dollar was this black pastor at the time that was very, flashy with his money. He had a helicopter. He wore expensive cufflinks. And my mom was like, more power to him. The children of God deserved to be rich. You know, she never was like, he’s flashy. He’s too much. He should be giving all that money back to the church. It was very. The devil’s people get to be rich. Why can’t God’s people get to be rich? So that’s how I was raised. I was raised at, like, why shouldn’t we have nice. Like, why not, us? Why should other People get it and we not get it. And I decided early on in life that I was gonna get into finance. And so I parlayed me a job at the bank, which was great, and eventually became a licensed, financial advisor. So I’ve got a leg up in some categories. But I’ll tell you one thing, the biggest thing that has helped my money mindset is getting around kind people with money, being generous and letting people be generous towards me.

>> Isha Vela: Yes.

>> Natalie Bullen: Because otherwise we will really convince ourselves that it’s in us versus them. And that division is the name of the game. If you want to keep a certain group of people oppressed, pit them against each other, turn them into the hatfields and the McCoyys. Right. And almost any skirmish or historic battle, you will see two people, a very similar socioeconom economic class, fighting each other. They’re not fighting the nobility, that’s keeping them in that class. And they’re completely ignoring the blue collar workers that could actually help them elevate things. No, they fight each other and that’s what happens. Especially in the US there’s so much infighting. No, you’re the reason why taxes are this way. You’re the fault and you’re the blame and you’re the blame. And it’s like, has anyone looked around to recognize that for all intents and purposes we’re all low income like compared to the rich people that like we’re all kind of in the bucket together. Like we’re all at target, pushing the same buggy, buying $6 eggs. Wouldn’t it make sense to focus your energy on elevating your own socioeconomic status instead of arguing with other people in the same boat as you. M. And that’s the thing that I think I saw early on in life, I kind of cut through the B’s and was like, I wanna be rich.

I used to believe all black people were poor because as a child

So what’s going on with the news? And I just. Maybe I’m just incredibly selfish. I don’t know. But like, I think about how I’m still overweight. I think about how I’m not a dec a millionaire yet. I think about how I’m in the middle of a launch and how today is my four year business anniversary. I just don’t know where I have time to worry about other people’s opinions about all of that stuff. it seems very luxurious to have the kind of time and to have so much money that you don’t even have to worry about closing a client. Like it’s a veryuury y’all must be living the lap of luxury. People that are very involved in fighting back against each other. I’m all about uplifting. I don’t think we have to compete. I think there’s enough money out there for all of us and I think that the way that most of us were taught about money is incredibly flawed and I’m just not going to be a pawn.

>> Isha Vela: Do you want to stay connected? Go to my website, wwwishavela.com and download Prosper, my three part money course that dissolves money shame and dives into the five most common unconscious beliefs that get in the way of making more of it. You can also sign up free a free financial strategy session where someone on my team will guide you through the six steps of financial independence and provide you with a tailored holistic plan to build wealth ethically. All of those links and more are in the show notes.

>> Natalie Bullen: You know, I’m just not gonna let people tell me what I can and can’t do. It’s my life and I get to choose that. yeahe, I’m just shaking my head.

>> Isha Vela: Kind of like, this is so good, this is so good. this prosperity gospel. You just kind of blew my mind when you said that because I think most people experience, their relationship with spirituality and even religion is of yeah, of money being sort of the devil’s work or you know, like, having a life of, or having, you know, not having money is sort of more spiritually ascended, you know. and so are you’re talking about this pastor who was like, yeah, I’ve got money and look, look, this is me. And it was like, what a message to receive and to have that be like, yeah, this is okay and everybody gets to have it. And like his relationship with God is like, you know, is great.

>> Natalie Bullen: It wasn’t always loved. I’m glad my mom liked it because. But this is why I tell people, you know, I don’t look down on people who have different money mindsets than me because it could have been me. What if my mom was a typical Christian who believed that it’s easier to get through an eye of a camel than, I mean eye of a needle than to get into heaven as a rich person. What if my, mom had believed that she would’pushed that belief down on me and I would believe that?

>> Isha Vela: Yes.

>> Natalie Bullen: You know, so like, I’m definitely not one of those holier than thou, anybody can shift type things. I think what we really have to decide is are my current beliefs going to uphold where I’m Going, so if I decide that I want toa be a multiillionaire, if I decide that I wanna be work optional in my 40s instead of working full time in my 40s, if I decide that I want to have a residence in Milan and a residence in New York and a residence in Atlanta, if I decide I want toa have household staff, a chef or maid, do my current set of beliefs align with that future, with that reality? And if they don’t, then they have to go. Even if they’re uncomfortable, even if they’re deeply rooted, even if I believe these things my entire life. I used to believe all black people were poor because as a child I read the US Census and we made less than every other ethnicity on the list. We were the lowest earning ethnicity in the census when I was a child. And every four years I would read it and go, wow, how, how black people are amazing. How are we poor? I don’t understand. I would be confused every four years. And then I realized a, the census doesn’t poll everyone. I’ve certainly never been asked to be a part of the census. So they’re taking a sample of people and then extrapolating that data as though it attests, to everyone, which is not true. 2. All I had to do was meet one rich black person and I was like, well, that can’t be true, right? So all we have to do is confront our beliefs. I used to have a belief that I couldn’t have long healthy hair, that I was not responsible enough to take care of hair. I kept my hair very short, trimmed on the side, buzz cut around the back because I didn’t feel that way. Look at me with all of this hair. That was a belief. It was not genetically sound. I have great geneans for hair. It was not realistic. I take great care of all of my belongings. Why wouldn’t I take good care of my hair? But that was my belief system. And so I behaved in alignment with my belief system. I got my hair cut every week for 10 years because of my belief systemeah. When I changed my belief system that I could take maintain hair like I maintain anything else, magically my hair grew and it looks great. So sometimes we just have, we have proof of what we think is our belief, right? So me cutting my hair every week reallinstated that belief that I’m not good with long hair. But it wasn’t true. My action was making it true. I didn’t let myself get long hair to decide what was or wasn’t going to Happen. I made a fear based decision. Now, I’m not sure it was adorable, but it was very frustrating. It wasn’t any easier to manage. It was incredibly expensive. Anybody who’s got a really, a shaved side knows that shaved side wants to grow really fast.

>> Isha Vela: Yeah.

>> Natalie Bullen: It does not wanna stay shave. So sometimes our beliefs drive our actions. And so we think, oh, I’m getting this result from this action. It must be true. My belief must be true. No, your action is making it true.

>> Isha Vela: Right. So the action was feeding the belief as well.

>> Natalie Bullen: Right. So it wasn’t. It wasn’t that I was right. It’s that my action was reinforcing that my belief was true. Me getting the haircuts made the belief manifest.

>> Isha Vela: Right. So it’s kind of like this looping system.

>> Natalie Bullen: Exactly.

I meet people who go, I can’t raise my prices

So I meet people who go, I can’t raise my prices. I tried that before. Okay, talk to me about what you tried. They’re like, what do you mean? How explain. What did try mean? What did you do? Oh, u. I had a sales call and I told them my new price got you. So you had one sales call with one person and you told them one price. Did you update your application? Did you change your positioning? Did you write better copy? Did you run ads? How many people saw the sales page? Did you have 20 calls book? 30, 40, 100? No, no. I just told one person one time and they didn’t buy. Okay. Did they tell you expressly that they didn’t buy because of the price? No, they just didn’t buy it. Did you ask them why they didn’t buy it? No, I didn’t get any feedback from them. But this, this will be what people tell me as to why they haven’t raised their price in 10 years. They’ll tell me, they tried to raise their price in the past. No, you were never fully committed because if you were fully committed, everything about your business would have changed to support that new price and you wouldn’t have backed down on it just because one person said no.

>> Isha Vela: Right. There’s all these, this is price now.

>> Natalie Bullen: The price is the price. And I’m not gonna change it. This is what it is. Deal with it. That’s what would have happened. Right. But it didn’t because you didn’t really believe in it. And it’s okay to say that, like, it’s okay to be honest about that with yourself, but we can’t stay stuck. Don’t stay stuck in a reality you don’t like.

>> Isha Vela: Yeah. And I think what you’re bringing in is like, you know, when you make a decision, there are a whole bunch of pieces that go along with that decision. That when we talk about coming into alignment with our beliefs, like there’s a lot of pieces like the messaging and, you know, getting the sales page up. And all of those aspects need to come together around that decision. Right. It isn’t just kind of like, I’m gonna raise my prices and like you said, you know, just tell one person or just show up and kind of.

>> Natalie Bullen: Hope for the best. Hope people stumble into it or think about it on their offer. Exactly.

>> Isha Vela: But it’s like the fully.

>> Natalie Bullen: I’m not saying it can’t happen, but that’s not all in. And I think the biggest mistake that people make, especially women, we hedge our success. We say, well, I don’tn toa go all in on this thing, so I’m gonna dip a toe, I’m gonna make half a decision. So, you know, I’ll raise my prices over there, but I’ll still keep some affordable stuff here. Or, you know, I know I should be investing in the stock market. Maybe I’ll invest 20 bucks a month instead of, you know, a real number that would make sense for their budget. Like, we tend to hedge and say, well, I’m gonna do a little of this and a little of this and a little of this. And I don’t gamble. But everyone gets this rhetoric. If you wantn win big, you got a bet big. So if you bet really small and you spread it out all over the board, you don’t really win even when you hit. So what good is raising your price? 100 bucks, you’re not gonna feel like you won when you close a deal at hundred extra dollar. Now with these payment processing fees, you won’t even notice it. So you might as well go all in on the thing. And that’s what’scary to people because they don’t want to fail. But failure is part of learning. You cannot be successful without some amount of failure. It just comes with it. And the sooner we accept that, the better off we’ll be.

>> Isha Vela: I think that’s what gets in the way of a lot of women. People raised this female around money and even business. Like you’re saying is this fear of making a mistake. We hold ourselves to this like, standard of perfection and we don’t really allow ourselves to get messy at all because fear of criticism, fear of judgment, all of those things. And you know, we did like a first recording where we talked about confidence and about your mother sort of inoculating you to. Yeah. People are probably gonna hate, they’re probably gonna be jealous of you. And that in a way protected you against. Right. The criticism that she figured you were gonna get because you were smart and you were probably outspoken already, you know, and that’s unfortunately. But I think that’s what we fear. Right? Isn’t that what we’re like? I don’t know.

We have this terror around being judged or criticized

We have this terror around being judged or criticized and it’s like, wow, if we can just get over that, like we are unstoppable with our money, with our businesses, with our voice and our leadership as well.

>> Natalie Bullen: Yeah, that’s true. Yeah. My mom, bless her heart, she’s so sweet. She still deals with me in my opinionatedness. It’s really, really remarkable.

>> Isha Vela: Were you always like that?

>> Natalie Bullen: Yeah, unfortunately. She. It’s so funny when I get upset and I get a little irritating. She’s like, you were always a fussy baby. And like, what do you even say to something like that? And I’m like, what? She’s like, there you go, fussing. You were a fussy baby. You came out screaming and you didn’t stop. You were just fussy, fussy, fussy. And so unfortunately, yeah, I think I’ve always been meant to take up space and make a lot of noise and people don’t like that. They don’t like it on women.

>> Natalie Bullen: Let me say that. They don’t like it on us because if I were a man, people would just call me a mogul.

>> Isha Vela: M. And have you received. Seen pushback? Have you received icon?

>> Natalie Bullen: Oh, I don’t care. I mean, I’m out of my bitch era. People used to call me that. Wow. Okay. I’ve got a slightly kinder facade online now. So now people call me a powerhouse, an icon, stuff like that. And I’m just like, if you say so. I don’t know what’s iconic about selling your stuff online every day, but you know what? I’ll take it.

>> Isha Vela: That’s awesome. That’s awesome.

Natalie says you gotta be defensive about investing in volatile markets

And so you, you had said earlier that you people have really messed up ideas about money, and about investing. And I’d love for you to share some of those just to see like, you know, maybe somebody listening. It could be that one person that gets helped today, you know?

>> Natalie Bullen: Yeah. I want to state for the record that this is not financial advice, that Natalie is no longer a financial advisor. She surrendered her securities licenses and she is free from Fera. Hallelujah. Oay. So your a little asterisk there. but I think the big thing, especially right now, is you gotta be defensive. And being defensive is not the same as being afraid. Being defensive means that you know that there are risks out there willing to take your money.

>> Natalie Bullen: And that you want to defend them. If you have children and there’s a threat, you defend them. Right. If you know you have an allergy and you’re at a buffet, you’re defensive. Right. You’re looking and scrutiniz. So you know what defensive means. Right. You got. You conjure an idea. Here’s three things that anybody could benefit from right now. One, having more cash reserves. Now is not the time to not be liquid. Save more than you think that you need. Don’t name it. Emergency savings. Why? Emergency is negative. You’ve never had a positive emergency in your life. Emergency means urgent and bad. Right. So have a long term savings and a short term savings M and maybe a slush fund for, you know, incidents that happened around the house. Call it home repair, don’t call it emergency okayuse. Again, you’re calling that into your life. You’re literally saying, here’s a bucket of money for the bad, urgent stuff that’s gonna happen to me. And we don’t want that. We don’t want the universe to start thinking, oh, she wants an emergency, she’s already funded it. That’s great. None of that. so have more than you think you need. I have six figure savings cushion. And I don’t say that as a brag. I say that because we worked really hard to get it. You know, even if it’s 3%, 5%, 1% of every sale, a good place to start is one times the most expensive offer you sell. That’s a great place to start. 1X, your highest ticket offer. Right. If you’re selling something that’twenty K but you can’t put your hands on 2000, you’re out. You’re inbalance. Right?

>> Isha Vela: Yeah.

>> Natalie Bullen: So that’s 1, 2. Look at your numbers. If you’re in business, look at your profit and loss statement. Look at what got spent. Look at what was left. The profit. Look at what you paid yourself. Do those numbers make sense? If you only pay yourself 5 or 10%, you’re not paying yourself enough. If you’re paying yourself 80%, probably paying yourself too much. we tend to think we need more team and more coaching and more this and more that. But we have to be careful, especially when it’s a volatile marketplace and normally there’s volatility in your personal life. Or in business right now. There’s volatility in both because it’s close to the election. So that’s two. Know your numbers. Don’t beat yourself up. Don’t judge yourself. Don’t look at it and go, I’m so stupid. This is not any motive, period. This is data. Do the numbers make sense? Are you familiar with the numbers? Right. The number of people who will spend $10,000 on coaching but won’t pay $500 a month for bookkeeping is baffling to me. Y know your numbers. The foundational stuff is very important. And then three, stay on top of your taxes. Don’t let the taxes sneak up on you. It’s kind of like Christmas. It comes every year at the same time. You know, when my time is. So don’t let the IRs catch you off guard with something that act like you don’t know what it is. Right? Having a great accountant, setting money aside, putting yourself on payroll, if applicable, really just, having a good relationship. You know, if you have a good relationship with your partner, which I hope everyone listening does, or a best friend or a pet even, right? You’re in relationship and you would want to water that relationship. You would want that relationship to be fruitful. That’s what you would want. That’s how I want you to treat your money. Most of us treat money like an adversary. This thing that we don’t want, that we didn’t ask for in this capitalistic country that we didn’t choose to be born into with these rich, snobby people who don’t pay their sharing taxes, Right?

What if you were to say, money is my friend

it’s a total victim mentality. I can’t change anything. None of this is my fault. And then when tax time comes, the books aren’t clean. There’s no money in savings. You gotta play the IR’s shuffle. What if you were to say, money is my friend? Money allows me to keep a roof over my head. Money allows me to feed my family. Money allows me to feed my dog. Money allows me to tie to my church. Money allows me to buy beautiful makeup and get my hair done and look great. Money allows me to have health insurance. Money allows me to meet with my therapist in 22 minutes. Money allows me the lifestyle that I deserve and desire. And I’mnna treat my money really well. I’m gonna speak to it as though it is giving me a new chance at life. I’m gonna treat it well. I’m gonna organize it, I’m gonna categorize. I’m gonna give it good directions. I’m gonna spend it wise. I’m gonna steward over it. I’m gonna thank God for it. Like what would that change in most people’s lives if you shifted from money? Is this thing that I have to manage to I get.

>> Isha Vela: Yes. It’s a privilege, right? S a privilege.

>> Natalie Bullen: An honor. It’s an honor. That’s what I want people to shift to. Because once you have that belief, investing is a no brainer. Hiring a financial planner is a no brainer. Getting a better accountant is a no brainer. Paying yourself more is a no brainer. Funding your retirement is a no brainer. Buying a car that’s within your means that you can actually afford is a no brainer. Filing your taxes early, we file in late February, early March. I’ve never filed an extension in my life. I am honored to pay my taxes. It means we made money and I’m damn proud of it. So the idea that like we have to hide or that there’s something bad or there’s something wrong or there’s something difficult in this money, it’s not true. It doesn’t have to be true for us. It could be true, but it doesn’t have to be true.

You talk about treating money differently to see if it gives you a different result

And I want to invite you to interact with money differently to see if it gives you a different result.

>> Isha Vela: When you were driving some, when you were describing some of the ways that you, you would treat money and you were talking about the relationship aspect, I always feel like it’s so much about respect, you know, even when I’m. When I’m in a partnership with somebody, when I lose respect for the person, it’s over. Like, it’s kind of like, why are we even friends anymore? And so with money it’s the same thing. It’s just like I care about you, I respect you. I’m goingna do everything I can to make sure that we’re good and that you’re good and that you feel good and that you feel free and that you’re moving around and that you’re growing, you know.

>> Natalie Bullen: Ye.

>> Isha Vela: So I feel very much like respect is a foundation.

>> Natalie Bullen: Right.

>> Isha Vela: It’s an honor and privilege to be with you and to, to, yeah. To share you or to move you.

>> Natalie Bullen: Around or whatever it is, anything. It’s a privilege, it’s an honor. It’s not a burden or a problem.

>> Isha Vela: Yeaheah.

>> Natalie Bullen: Even if you don’t have as much money as you want and that gives you even more opportunity. You know, I have a really, really aggressive revenue goal that I would love to hit Today, because it’s our anniversary. And, you know, gimmick or not, that means a lot to me, right? And thank God that I have my business, because it means that I get to have something that’s mine that means a lot to me. And so I don’t care if it’s realistic or reasonable or feasible. I don’t care about it. None of that matters to me. None of that matters to me. Because money is abundant. It’s ever present, you know, not in every country, but in America, Canada, Europe, where I sell my services to, it is absolutely abundant. There is literally money everywhere. And so when I, when it’s not in my checking, account, I have to wonder, what did I do to repel this moneyus? Money’s everywhere. It’s in the banks, it’s in individual’s hands, it’s in gold bars, it’s in coins, cash bills, credit cards, safe deposit boxes. It’s literally raining out the sky. Money is everywhere. So if it’s not in my Wells Fargo account, what did I do to repel it? It’s like trick or treaters, you know, we don’t celebrate Halloween. however, kids don’t usually stop at my house. Why? My house is not hospitable on Halloween. We don’t have the lights on, we don’t have any decorations up. We don’t have an orange bucket, we don’t have a jack o lantern, we don’t have a witch, we don’t have the tree decorated. We don’t have witches, ghouls, goblins, spiders. Nothing. Right? There’s nothing to signal. Come here. We have candy. We don’t have that. So we don’t get those kinds of visitors. Right? But if we wanted to go all out and attract a lot of kids for Halloween, we could do it. So sometimes our own belief system and desire repels things. So maybe it’s not that someone didn’tnna pay you, maybe it’s not that. Maybe we inadvertently repelled them because of how we were feeling about ourselves and our money at the time. It’s why I don’t have sales calls when I’m in a bad mood. Because they’re not gonna say yes. They’re goingna pick up on my energy. If I have the energy that you’re not gonna pay me, then it doesn’t matter what the words are that are exchanged, you’re not gonna pay me. I would rather move that call to a day where I’m in a better, better space. Thankfully, it’s been years since I’ve had to do so. But I would do it in the heartbeat. Because we repel. We subconsciously, we move money in and out of our lives because if you really needed it, it’s like adrenaline. You hear those stories about those moms who pushed whole school buses off of the cliff and stuff because their child’s life was on the line. It was worth the exertion.

>> Isha Vela: Yes.

>> Natalie Bullen: So when we really need to, most of us back against the wall can actually make miraculous things move.

Rich says it’s more important to help others than to do for yourself

In terms of money, it’s being able to control your mindset to where that’s your reality all the time, instead of it having to be a special event or you rock bottom. I had a client who told me once, you know, Natalie, I came up with the money to pay for your program, but two weeks ago, I was flat broke, and I’m like, why do you think that is? She said, what do you mean? Why do you think you were able to come up with $5,000 to get into this program, but you weren’t able to come up with $5,000 for yourself? Why was getting in my program more important than being financially solvent for your own personal being? What about me felt more important than you? Because you moved heaven and earth to get in this program, but you wouldn’t do it for yourself. Why is that? Yeah, and people don’t even recognize that that’s true for them. Until I told her, and she was like, well, I’m important. I can’t tell. You’re telling me that when it was just for you, you couldn’t come up with the money, but when you knew I had a deadline to pay me, you came up with it? There’s a block there, right?

>> Isha Vela: Are you saying that people, like, don’t fight for themselves?

>> Natalie Bullen: Yeah. They’re told to diminish their own value and worth, as women, especially, we are taught do for other people. Give people the shirt off your back, help your neighbor do something big and important over there. How often do we do things that only benefit us? They don’t benefit anybody else. Selfish things completely that are only good for us. Y very rare. Society says that’s not okay. Society says you’re supposed to help people all the time. And then, if other people aren’t help, you’re selfish, you’re a bad person, and no, that is unacceptable. Yeah, but it’s not true. We pour into others from our reserves. If I have no emotional reserves, mental reserves, physical reserves, I can’t serve well. So it actually is good for me to say I’m gonna get 10 hours of sleep because I need that. And I understand you want to have a summit at 7 in the morning, but I don’t do 7 in the morning summit because I need 10 hours of sleep. Right. Instead of saying I’m gonna go against my own biological body rhythms to participate in this program, do a crap job, because at seven in the morning, I’m no good to anybody. Why do it? But you know when I say things like that I’ve turned people down because they wanted to do stuff in the evenings or weekends or 6 or 7 in the morning. And they’re like, well, this is a very important cause and if it meant a lot to you, you would do it. Oh, you don’t say. So if I care about other people, I have to overstep my boundaries. You’re saying I can’t have boundaries and care and concern at the same time. If you cared about my well being, you would move the summit to 9:00. How about that? If, we’re just playing the if you care game. But that’s how so many of us were raised. We were raised that our own desires are diminishable. That m. It’s more important for us to please other people than it is for us to do for ourselves. And again, Rich, you is the real you. I would argue that by being fully self fulfilled and walking in trust and love and light and ease, that it makes every other initiative that you touch, every relationship in your life better.

>> Isha Vela: Yes.

>> Natalie Bullen: Than if you try to run on fumes to make things work for other people.

>> Isha Vela: Yeah. I agree so much. And it’s like I’m sitting here listening to you, and it’s like I’m just thinking about my own life and people that I’ve worked with. And it’s like, how hard is it for us to keep hitting those walls and learning that lesson over and over and over again, you know? Yeah, it’s incredible. It’s incredible how many times, like, we need to hear this and be like, yes, permission. Permission to say no, or permission to. To ask for 9am versus 7am or whatever it is. yeah. It’s just amazing.

>> Natalie Bullen: Yeah, I’m not doing 7am I don’t care who you are. I don’t care what the cause is. I don’t even want to pretend like I care. I don’t care.

You can always make more money, but you only have one body

>> Isha Vela: Natalie, what has been your biggest money lesson?

>> Natalie Bullen: You can always make more money, but you only have one body. So if you’re in burnout, take the time off. If you’re injured, heal. If you had surgery Taking extra two weeks, you’re go going toa lose money and it’s going to feel painful. And a lot of us have attached our net worth to our self worth. So if our business loses $10,000 in a month, we tell ourselves that we’re bad people. But you can always make more money. They literally print it every day. You can always make more money. There’s always another client, another invoice, another. I don’t care what, I don’t care if you sell crafts on Etsy, which is a great business for a lot of people by the way. There’s always going to be another buyer, I promise. I promise you. I don’t care how much debt you have, there’s always more money. The money is never going to stop. You’re never going to wake up one day and go, damn, they make, they made the last of that money. My opportunity is gone forever. It’s called currency. It flows like a current in a river. It’s never going away. but you have one physical body, have one set of teeth, one nice huge organ of skin. One. One. You got one heart. One. That’s it. So we’re living our lives like we have 20 hearts, seven livers, four brains. This is all you got. You don’t have a spare. The most important things in your body, you don’t have a spare. Yeah, God gave us two lungs and like kidneys. Like some things he hooked us up. But some stuff, you just got one, you have one brain. If that one brain gets damaged, if that one brain can’t do it, you’re done. So don’t try to push and exchange and, and immovable source, something you cannot replicate, something that is not duplicable for something that is endless.

>> Isha Vela: Y.

>> Natalie Bullen: You know, people used to take out loans on their home to buy coaching and consulting programs, which is crazy. And I would tell people, why would you take unsecured debt, meaning debt that didn’t have any collateral, that could be discharged in bankruptcy and exchange it for secured debt, something that’s attached to your house, that could leave you homeless. Right. Same with this. Why would you take a resource you can’t replace your brain, your heart, your mental health for something like money that’s replenishable and getting printed every day. You made a bad trade. And we make that bad trade as entrepreneurs over and over and over again with stress and burnout and being overweight and tired and frustrated and malnourished. And as a person who is coming out on the other side of it, I can Tell you the push that you do to try to make more money is usually not worth it. I would even argue is to say that if you have to push really hard, you shouldn’t be doing it in the first place. I do think that there’s some place for grit in business.

>> Isha Vela: Yeah.

>> Natalie Bullen: But grit is when you put intense force into something that you don’t wanna do or that doesn’t come easily to you. If you spend your entire business in grit, you burn out.

>> Isha Vela: Yeah.

>> Natalie Bullen: You shouldn’t need grit for everything that you do. Something should come easy to you. Some stuff should just work. Yeah. Some stuff shouldn’t be this nightmare.

If you’ve got savings, it makes life a lot easier

Push uphill every single day. So getting to a point where we say, you know what, I’m gonna take some time off, I’m gonna take a break, I’m gonna give myself a raise, I’m gonna hire a chef, I’m gonna eat better food, I’m gonna start doing yoga, I’m gonna try acupuncture. I’m gonna fire all my private clients and take a sabbatical. You could always make more money. That is the rule. And that’s also why I gave you those three defensive money tips earlier. If you’ve got savings, it makes that feel a lot easier. It’s very difficult to believe in your body that you could always make more money when you’re drowning in debt and barely making payments and you have no savings. So it’s very easy to say, I can, always make more money when you have six figure savings cushion. That’s why I tell people, do what you can. I made $51,000 a year at the bank and I had $30,000 saved when I quit. It’s not about how much you make, it’s about deciding how you’re gonna deploy it to live that lifestyle. Now I live in a low cost of living area. I live in a house that’s way below my means. I drive a paid off car. I don’t have children and I don’t have pets. So I have actively done things to lower my cost of living so that I can be quite frugal.

>> Isha Vela: Yeah.

>> Natalie Bullen: And those are choices as well. I think a lot of times people try to change too late. They go, well, I’m in a mortgage I can’t afford now and I’ve already bought a Mercedes and we have, you know, six kids and then we foster six more and we have three dogs, two cats, a turtle, a parrot. we go on an annual trip to Disneyland. U, these two have a gluten allergy. So we have to do special food for. And I’m like, wow, you built up a really expensive lifestyle over there and you signed a lot of contracts that kind of lock you into most of it. Yeah, that’s why it’s hard to save. So like now it’s very difficult to sell me something expensive on the personal side that I can’t cover with my savings. Like if I can’t cover it with savings, then I probably don’t need it. I mean, I pay things on my credit card, but I pay my credit card off every month. So, yeah, I’m averse to anything that’s going to weaken my financial position because that’s what, that’s what no one tells you, what no one says. The secret stuff, the whispers in the closed door rooms where wealthy people are almost anything is a liability. What people think are asset. I’m gonna buy this expensive thing, I’m gonna do this, I’m gonna do that. I’m gonna get this massive roi. If you can’t sell it, it’s not an asset. To that end, a lot of the businesses that people are building aren’t really assets. They might be cash flowing, they might have cash flow, but something that someone else would see value in and wantna purchase at a price that was equitable to all the money, time and energy we’ve put into it. No, most people don’t actually have that. So like what are we doing to build assets in the world? That’s why I’m team stock market, team real estate. In addition to your business.

>> Isha Vela: Yes.

>> Natalie Bullen: Don’t try to stack all of your wealth up in your business because at least in the short term it has very little extrinsic value. Most of the value is intrinsic to you. Your freedom, your pay, your goodwill, what it does for you. It’s going to be a while before it has extrinsic value to an investor.

>> Isha Vela: Yes.

>> Natalie Bullen: And you might being, I don’t want to sell my business. I don’t care about investors. Listen, life comes at your fast and it’s great when you can work full time, but maybe you can’t work full time forever. Maybe you get sick, maybe your parents get old. Life happens better you have money and don’t need it than the other way around.

>> Isha Vela: Yeah, no, this is great.

Natalie, tell people where they can find you on Facebook and LinkedIn

This is such a fantastic conversation. You dropped so many bombs, like so many truth bombs. And I’m just sitting here like I’m laughing because you could do stand up. You are.

>> Natalie Bullen: Oh man, so many people tell me that. It’s so frustratinguse I can’t. I’m not funny enough, I swear. But no one believes me.

>> Isha Vela: No, I disagree. I disagree. Natalie, tell people where they can find you.

>> Natalie Bullen: I am on Facebook. Isa will get you the all the links. All the links. But yeah, but my Facebook’s pretty lit. It’s a great place. It’s fun, it’s funny, it’s interesting. it’s a journal of sorts. And I have a good time. I’m not gonna lie to you. I have a good time on Facebook. my website is beautiful. It’s been revamped. So I’d love for you to look at it unapologeticwealth.com where you can find out about me and my new community, the Caashmeirre Club, which is gonna be the destination for high income, high earning, high net worth, affluent women who want to have a safe space to have the conversations that you obviously cannot have out in the general public. And begrudgingly, you can find me on LinkedIn. I hate it there, but I’m over there.

>> Isha Vela: Yeah, LinkedIn is kind of a little bit of a snooze fact.

>> Natalie Bullen: It’so dry. It’s like tumbleweeds roll by ever so often in like a traveling door to door salesperson. It’s like the wild wild west of. I mean, like just ever so often someone shows up to the saloon with a briefcase full of crap they want to sell. You like re like my DMs are a war zone over there. I don’t understand how anybody does it.

>> Isha Vela: But yeah, I don’t neither.

>> Natalie Bullen: It’s not for me to understand. That’s what I’ve learned. Everything isn’t for you to understand.

>> Isha Vela: Natalie, thank you so much. This was like such a treat and it’s going to be, you know, for the person listening, it’s a mega treat for to have you here today. So thank you so much.

>> Natalie Bullen: Thank you.

>> Isha Vela: Thank you for listening to today’s episode. Remember to hit the subscribe button to get notified of new episodes dropping on the new and full moons of each month. And if you haven’t already, leave us a five star review on itunes to make sure that everyone who needs this transmission receives it. Until the next episode, I’m sending you fierce, fierce love.