6.2 | Building a Matriarchal Brand Off of Social Media with Wren Farris

Did you know that 88% of all business marketing happens through word of mouth? Incredible, right? Since 2020, you may not be able to imagine a business without social media, but the truth is that many businesses, whether they’re in person or online, are successful without it. And to understand how that would look like for someone who is starting out within the context of where we are now, I. E. Macroeconomics, I invited Wren Farris, a self proclaimed serial entrepreneur and founder/CEO of a seven figure, top of class saltwater bath house called Soak on the Sound. She also works as a consultant for women to turn what she calls the thing you can’t not do is into aligned businesses of their own. And this conversation is going to ground you into the essentials of how you share your magic and purpose with other people. And you’re going to learn essentially how to market like a lover. Ren, thank you so much for, for being here and for taking the time to have this conversation. I’m so looking forward to getting into the, into this topic of building off of social media and yeah, what that looks like.

>> Wren Farris: Beautiful. It’s always so fun to hang out with you and explore these topics. Thank you for having me.

>> Isha Vela: Of course. And I, I would love just to, to start, I would love to share like how we came into each other’s fields because that is always so fascinating to me is just like our, our like connections. And it ties into the topic too of just you know, you came into knowing about the Vortex Collective and me through Katya Nova’s wealthy woman vault. Is that right?

>> Wren Farris: Yeah, two years ago.

>> Isha Vela: Yeah, exactly. That was like what, September of 2024. And then, and then you end up working with one of our advisors or one of the people on the team. And then, you know, you had been, you listened to my podcast and then you reached out to me and then I listened to your podcast and I was like, let’s, let’s talk. And, and it’s just, I think I’m just, just delighted by how we get to know each other or how we come to know each other through all of these different sort of magical, ripple of events.

>> Wren Farris: No, I think it really leads into the topic that we’re going to talk about today, which I know you wanted to ask me about. One of the chapters in my book and one of my trademarked frameworks is called Marketing Like a lover. Yeah. And I. What it really is at its core is about essence and m emulating. M emanating your essence out into the world. And so to, not to really, we’ll talk about what I mean by that more in depth, but when you know the energetics that you’re sitting in and surrounding yourself with and then you see or meet others out in the world that are like sisters on that path, I just was like, I want to, I want to know you. Isha. Like what? You’re yummy. You’re doing the thing like, hi, I’m here. And to not be afraid to write that email or send that dm, is part of this conversation. yes, yes.

>> Isha Vela: You’re so right. You’re so right. It is the, the essence and like that. You know, people talk about authenticity, but it really is that. It’s like the uness. Right. I think that that makes you so unique and whatever Vibration. Yeah.

>> Isha Vela: but I, before we get into that, I would like for you to share a little bit about your, like, your path of getting into entrepreneurship. I know that, you know, we haven’t really talked about this before, but you, you know, you allude to having had these car accidents that led you to the business that you have now. And I would love for you to share a little bit about that just to kind of let people get to know you a little bit more.

>> Wren Farris: Oh sure. Yes. Well, I feel like by accident been this like serial entrepreneur now that I’m looking back and actually writing the book the Art of Feminine Entrepreneurship and really developing this body of work. I’m like, oh, I’ve had five businesses. Oh no, I’ve had eight. and so it’s just this. Been this, you know, everything I’ve sort of loved, I’ve just created a business around like, I love natural building and I am really an interior designer inside my heart. So then all of a sudden there was this business called Majestic Nest where I was helping other people do ecological interior design. It’s. So when I look back and I find the through line between all my businesses, it’s love and it’s beauty. And so I’ve just done the things that I’ve loved and because I just am embodying them. They’ve had an attraction principle that has, boom. Made that into a business where people are paying me money for it. So it’s all been very organic. And when, yes, I got into like basically life threatening car accidents within the span of three years. It was a very like, Saturn return horrendous time of life in my late 20s and everything changed. And I never saw myself as like a big businesswoman even then. And yet I made this pact with God that like, if I could heal from what all the doctors were calling unhealable, I would, you know, spend the rest of my life giving a gift back to the world. I didn’t know what any of that prayer in my heart meant, you know, m. But I did, I did. I never got the surgeries that they wanted me to get and all the things. And I, I did heal myself through alternative practices and mainly through being in hot therapeutic waters in primarily hot springs and things like that in New Mexico at that time. And so when I could like hold my head up again after a few years and then all of a sudden I was like, I think I could like do something with my life again after like seven years. I just sat down, I was literally at a brewery and I like wrote down this concept on the back of a napkin for like this saltwater soaking tub bathhouse where people could come and you know, have reprieve in hot water. And to this day, that is my now million dollar brand soak and that. Bringing that bathhouse to life by myself, building $1 million brand by myself, having no capital. I didn’t even know what those words were. Like raising capital. Like I didn’t know anything. I was like early 30s and I was like, I’m just going to do. And now that it’s 15 years later, it’s really all I can do to work with women in really like the brass tacks way and tell the stories of what it’s really looked like and it’s what it’s really fucking taken and what it really is like and what it really takes. Because I really, I truly believe that when women lead, the world will be healed and that, hey, I’ve gone here. I can just like show you the way a little bit if that helps. Yay.

>> Isha Vela: Wow, that’s incredible. And it sounds like you. Yeah, we, we sort of like recreate from our own life experiences and that’s just. I know that when we spoke earlier this week, you talked about, we joked about mistakes to millions, right? Like I’m sure that there’s a whole process of like, you know, from, from these accidents and from your healing experience, like moving into entrepreneurship sort of by like stumbling into it through this idea on the back of a napkin and then creating it, manifesting it in the 3D and all of that. What, what comes with it. And I just want to come back to like, yes, this is an, it’s in person business that you’re, that you’re offering, but you also have an online business. You also have a business in coaching as well. Yeah. Yes.

>> Wren Farris: So when I work with women, I can definitely be my own test subject. Talking about it from all aspects of like personal brand online. You know, that’s my leading edge now is, is to. I’ve had a lot of different types of brands that have all had names that weren’t my name. and how, you know, that’s another topic like how do we hide behind our brands and things like that. And now I’m finally at this midline of life being like, hi, I’m Ren Ferris, creator of art and here I freaking am. And, and it’s a beautiful, you know, crucible in and of itself. But yes. So when we talk about marketing, when I talk about marketing, I’ve learned it from brick and mortar. Yes. Which honestly, at the end of the day, is that different than how you show up online to the same. Attract clients. Right, got it.

>> Isha Vela: Okay, great. So, so yeah, I just want to name that, you know, this is the way that we’re recording is as different than I have been recording. Usually our faces are showing and in this season I decided that I wanted to be faceless. And this is something that’s been coming up for me lately of just like feeling an exhaustion around visibility and, and I don’t. You don’t know this, Ren, but you know, over the last six years it’s been a practice for me to be more visible online. And I have been really bringing that essence forward into the social media space. And last year, at the end of last year, I was sort of instructed by my guides to step away from that, which is challenging for me because I feel like, oh, but I need to keep up with this. And because I, if I don’t, if I’m not visible, people will forget about me or people will forget I exist and then I won’t be able to share what, what I want and need to share with the world. And so, you know, that’s why we’re doing this sort of like just audio and with Just the, with just a screen visible, but not our faces. And so I’m. And the business that I have now isn’t necessarily, doesn’t require me to be on social media and visible. But still there is this, like, I think that a lot of people are in the space now where we are because of how intense social media is. We are wanting to step away or we’re wanting. There’s a desire like I feel the collective of wanting to step away from the way that social media has like messed with our brains.

>> Wren Farris: Yes.

>> Isha Vela: And. And wanting to step away that. Into like a more analog way of being, living and doing business. So that’s the conversation that I would like to have. And I, I don’t even know where to begin. So maybe I got.

>> Wren Farris: Yeah, I do. I got it. I got it. We can get. Here’s where we can go. I want to say that’s beautiful. You’ve done it in reverse. A lot of the women that I work with, when I say reverse, I mean you already did your visibility push, you put yourself through that curriculum and now you’re deciding, let’s try not. Maybe this is what’s going to feel better for me in this season, you know, and you’ll go in both ways. You already have the muscle of being visible, so that’s not going to go away. Right. So that’s beautiful. A lot of the women I work with, the, the sabotage of actually even trying for that visibility is really what’s keeping their businesses small. And either way, I say let’s have the conversation about not, not, not doing that. So it’s, it can become one less reason why not.

>> Isha Vela: Right.

>> Wren Farris: Because if we’re really interested at the end of the day in what is that what I call the thing you can’t not do and you’re going to make a business out of it. If being camera ready and being all the things on social is going to keep you away from that, then let’s not do it.

>> Isha Vela: Right.

>> Wren Farris: Stop it.

>> Isha Vela: Right.

>> Wren Farris: And the things that tell us that we have to and you only can and, and it only works if those are the things that I look at dissecting in my marketing like a lover framework.

>> Isha Vela: Okay.

>> Wren Farris: And to say, I was lucky to build my brand soak and all the, brands before that at a quieter time is what I say. Because there wasn’t. Instagram literally wasn’t. And yeah, ah, Facebook was still like, what it should be, I think, which is friends, friends hanging out with friends. And so it wasn’t There was no one screaming down like I have to be like pretty and I have to be the face of my brand and I have to be dancing on tick tock and I have to be all over the place. I was like so freaking head down giving everything it took, doing whatever it takes to build this thing that I had given my whole life to at that point. Yeah, I didn’t have, I wouldn’t have had time for that kind of noise anyway. And so I wanna, I guess because I embody that so deeply that you don’t have to do it that way to build a very successful brand on your own terms.

>> Isha Vela: Yeah.

>> Wren Farris: Like you don’t have to, you can. I’m not saying yes, we’re all going to use it and utilize it, but there’s just a deeper cut. There’s many deeper cuts before that. But I wanted to start with highlighting how much it under undermines people and how I see my current day clients who are starting new businesses or trying to re bir. Revamp, the businesses that they do have. Really suffering with this topic.

>> Isha Vela: Yeah, yeah, yeah. And I, I. Because social media has become so pervasive in our lives, like I noticed we can’t imagine not being on it and not having our businesses on it. But you know, the truth is, is that it’s almost like we’ve forgotten how to really talk to each other and, and we’ve forgotten that all businesses are relational.

>> Wren Farris: Yes.

>> Isha Vela: all businesses start locally in some form or fashion.

>> Wren Farris: Right, Absolutely. And there is a fact that says even to this day, 88. 88 of all like what leads to revenue, like real business people paying you money still occurs via actual word of mouth. 88.

>> Isha Vela: Wow, that’s incredible.

>> Wren Farris: Yeah. So I have a lot of feelings, about this. I also think that as these sort of cosmic women that we are coming into the world of commerce and, and business and learning, we get to think longer term if we decide to. You know, I like to think of a hundred years ago and a hundred years from now I spend probably more time thinking about a hundred years from now. And when I’m writing my frameworks I really, if I write too much about Instagram and this body of work, the art of Feminine entrepreneurship becomes famous a hundred years from now and more relevant and you know, it’s truly comes into its time. In some future era. The book’s gonna suck if I’m writing all about Instagram, which is a thing that’s not even there anymore. Yeah. So these principles of commerce and exchange with life and doing Your thing are ancient and also time timeless. Yes, we get. I, one of the questions I ask in the book is like close your eyes and imagine that social media doesn’t exist because guess what? and and, and now let’s, let’s talk about you know, exchanging with life.

>> Isha Vela: I love that, I love that you just brought it to that level of like the timelessness because I feel very much like that’s the conversation is just like let’s, let’s eliminate all the extraneous noise and get down to the nitty gritty of what it actually is. And this, this relational piece that is sort of just essential to our human life and how we naturally just connect with one another. Yeah.

>> Wren Farris: Can we, can we put you on the hot seat for a minute and you sure. Where you’re at and ask me like if I tell frame it up and then ask me like if I were you right now, what are some of the off social media things you might do?

>> Isha Vela: Yeah, I am curious about that because I, you know, I do have my, this, this business that is sort of through word of mouth and that works, but we do enhance it with online presence. But I also have some other ideas of what I would like to do of other businesses that I would like to build and I really crave the in person aspect of it. And so I am curious about one thing that I, that I want to do is really teach, teach women specifically how to become like stewards of their money and really distribute wealth into the collective right. To be thinking about like more collective goals versus like a personal amassing of wealth is to really begin to like, okay, so what is the process of distribution? And I want those, I’m imagining like retreats and or just talking to people about what it is versus marketing myself online, which has just felt lately like something I just don’t want to do anymore and just really focusing maybe on YouTube or something that feels more like just a different audience in a different way. So. Yeah. So I’m really curious as to how you would approach something like that.

>> Wren Farris: Okay. God, that is so good. So you personally travel a fair bit. So we’re going to just take some assumptions of things I don’t know that, that much about, but so if you’re, let’s say you’re in one location for a number of months.

>> Isha Vela: Yes.

>> Wren Farris: Okay. So what I would do in this case with you is I would be in this location and then I’d be like, great. Kind of assessing the situation of like the human community in that Environment. I know they can be really different because you’re, you know, world traveling so that you could be in, you know, California or Connecticut, but then you could also be in Vietnam. So those are really different demographics. Right. Of who’s there and why. But okay, so you assess your demographic. And then I would make a talk. And in this case, I would make a talk about distributing wealth. Like, have you ever imagined being in your philanthropist self? Something like that, like, make it just beautiful. Like, and then an invitation to come to a round table to talk about women and money. M. And then, have that, like one week, put. Put a little flat. Make a beautiful, like little, you know, flyer. And put that flyer up. Literally. Like the yoga studio and the health food store, whatever the things are where our people are. We know where people are. And then it’s just like a Wednesday evening or like a Sunday, more late morning, like times when people usually have time. And it could be at a library or a park or, you know, depending on the climate. You know, you really just make it somewhere.

>> Isha Vela: Yeah.

>> Wren Farris: And, if two people come to that or five people come to that. Beautiful. But I see the talk being this, the bigger overarching thing that you’re talking about about women distribut wealth, but what’s beautiful about that is underneath that. And, is your offer, which is, you know, come into Vortex Collective and learn about wealth stewardship. So. So, like, let’s learn. So if you want to work with me to work to learn about wealth stewardship, yay. That’s underneath. And then that once you get your wealth stewardship sphere spinning, you’re going to much more easily be able to grow into this bigger, overarching dharmic thing we were just talking about, which is being a woman of contrib and you don’t have to lead that com. and that conversation will be so rich and rewarding in and of itself, even if it’s one other woman, you end up just having tea. You know that that conversation is going to be so rewarding. Yes. So it’s like you’re being fed, they’re being fed. And if, when. And then you do it again the next week and the next week, and I guarantee you bring to your friends next week. Bring two of your friends next week. Do you know what I’m saying?

>> Isha Vela: Yeah.

>> Wren Farris: Next, by the third week, there’s 30 people there and you never even have to make it a sales call. And this is something that I do like to talk about when people are giving live presentations or creating these, Talks and things like that. you. You do not have to have it be a pitch. It’s like this whole thing is like, not now at the end, I’m going to tell you for 999, you can buy my course. The women are going to come to you and say, how can I work with you?

>> Isha Vela: Yes, yes. And I think that what. What is so interesting about what you’re proposing is, I, of course, I did this like, way back in the day, right before I was on social media. I did exactly what you’re describing. And what’s brilliant about it is that you have your market research right there.

>> Wren Farris: That’s right.

>> Isha Vela: You know, so you don’t have to do any guessing around if the offer is good.

>> Wren Farris: Right.

>> Isha Vela: Whatever you’re conceiving in your head or the thing that you want to pitch or sell, but you, you get it right there. You ask the questions and you get to know who your client is, your ideal client. You get to know them and sort of in a much more intimate and.

>> Wren Farris: Deep way, which is completely growing your own field, your own capacity. M. I’m doing this with my book tour. I’m turning the book tour on the head. And so instead of going and standing in a podium and talking to a bunch of people in chairs and reading sections of my. I’m going to have a round table where we sit on the floor or in chairs or whatever. And. And I want to live consult anyone who wants to ask me their questions about where they’re at in their business. And then just for 90 minutes, like every. In everyone’s questions in those environments always feeds the hole. Right. It just. And so, like, everyone’s going to leave that quote unquote talk. Yeah, sure. They might leave with a book and they might leave interested in who I am as a guide and want to work with me deeper. Fine. But we’re all going to just have had 90 super valuable minutes of reciprocal blessing.

>> Isha Vela: Yeah, everybody got coaching. Like, everybody in the room gets the coaching. Yeah, absolutely.

>> Wren Farris: And it’s not just like, look at me, I’m a talking head. Like, I don’t. That just not going to grow me. It’s going to grow me to get to do 90 minutes in the hot seat too, you know?

>> Isha Vela: Right. Yeah, everybody gets fed. Like, everybody receives something from the experience. Right. Plus being in your essence.

>> Wren Farris: Yes. And I think also that’s why you are on the path of podcasting. Both of us are. And I’m going to speak to. To this a little bit because also it’s that same essence, where you’re spending your time, your 35 minutes or 15 minutes doing an episode or whatever it is. And also the transmission is everyone gets to receive from that and then also if they want to interact with you, post that. So it’s just like going back and forth with such beauty. And the reason why I gave myself permission to just start a podc, and I gave myself permission to not have it be videoed or have it be perfect or own a podcast studio was because if I gave myself permission to literally do it in my car or on my morning walk or at my desk because the moment I was, had a transmission, giving oneself permission to not be perfect and just get started, if I had to wait till I looked good and was camera ready and I would forget what I wanted to talk about anyway.

>> Isha Vela: Absolutely.

>> Wren Farris: It sounds.

>> Isha Vela: And exhausting. Yes.

>> Wren Farris: And for so many women to take away feeling like what they look like is their value of however their business transmit. Like, let’s decouple those things and let’s just get started.

>> Isha Vela: Yeah, yeah. And that’s something that I’ve felt like over the last six years is that there has been a bias towards the, let’s say femme who is made up, who is well dressed.

>> Wren Farris: Right.

>> Isha Vela: Like, I think that we all desire to look that camera ready. Not all, but many of us desire to be able to show up in that way. And so it’s, it’s kind of this thing that feeds on itself where that’s the person that gets the most attention. And if you’re not that, then it’s kind of like, there’s inadequacy that comes in and, and all sorts of things that, that I’ve really worked hard on overcoming. And it’s just like, I just don’t want to work that hard, Like, I just don’t want to work that hard on showing my face, regardless of whether my face is, is made up or not. I just don’t even want to work that hard. And it totally hear you.

>> Wren Farris: One of the exercises, and I’m like, this is a real exercise. I want you to actually answer. This drop pie chart, if you have to, is basically about how much time do you spend, like developing your body of work, delivering your body of work, being in your body of work, versus how much time do you spend trying to transmit out via, online presence about your body of work? And when you look at that pie chart, I really want, I think in most cases that how much time are you spending trying to emulate out, emanate out about it like on social media posts and stuff is a way bigger piece of the pie than, than exponentially should be on developing and delivering your body of work. And that is a up percentage. Yeah, it’s just not that. That when it’s not right, that pie chart isn’t right. And I really do like to look at it as a pie chart and really look at it with women and go, okay, well, let’s look at marketing. Marketing is a much bigger, cat like category than Instagram. We, we now feel like the words marketing and social media are synonymous. And they’re exactly not true.

>> Isha Vela: Right?

>> Wren Farris: That’s like, actually not true. I talk about one of the most fun things I’ve ever done in my entire life is have a billboard. I’m like, y’, all, you can have a billboard. You can have a billboard. Like, give yourself permission that to have a billboard. You can. There’s so much you can do. There’s. I have so many ideas. Just that we forget that, print ads are not dead and they’re not boring either. You can make beautiful print ads. You can spend your entire marketing budget. For instance, if you wanted to, we did this one year, on an ad in Yoga Journal. Like, you can have a high goal, let’s say, for instance, because we were a spa, right? We wanted to. You could have these high goals that cost $100,000. Okay, whatever it is. I mean, some. I’m just using a astronomical example. But, you could be like, okay, this entire year’s marketing budget is going to be fit on this one ad. And we are just gonna like, go for it. Because for the fun of it, for the of it, let’s just see. And, you know, I, I just. We don’t have to go asleep and say, I must spend. And to really look at ad spend to really look at social media advertising, I could talk about this for a very long time. But to get really eyes wide open about your budget and then make decisions about those dollars, I’ve only, you know, only 1.7% of women make a million dollar business. So I feel very proud of what I’ve done and to have done that from zero by myself. And I want to just say, like twice ever. Once. Once ever in the life of that business did I pay someone? Did I, buy a social media ad once and twice? Ever did I pay someone to, like, help me quote unquote with like, the social media content? And both of those times were hideous, horrendous. And I felt like it was the biggest waste of Money and that. I just redid everything anyway. So they would, I would give them all the words and all the pictures. So hey, why am I just doing it myself? They’d put it together into ads that were awful and cheesy and didn’t sound like me and weren’t on brand and didn’t have any energetics behind them. And all my posts, I believe, have to and must have aesthetics. And so I was like, oh, wait, let me redo this. And then I’d redo their work and then I’d give it back to them to post. Are you kidding me right now? So I was just like, that is not. You don’t have to. This whole. Have to. You don’t. Who said. Are you handcuffed? You don’t have to. Yeah, like we’re so snowed. To give yourself permission to think differently and act differently and, and see what the results are.

>> Isha Vela: And go back to the roots. The, the essence of, of sharing your work with the world. With other people. Yeah. And, and what do you like, what is your exact. Do you have like an exact framework? Like a step by step.

>> Wren Farris: It depends on what stage in your business you are? I do, I definitely do. If it would be interesting for you to talk for. Tell me what would be interesting for you and your. And the listener just starting out or like a full rebrand? I do. but yeah, ask me a more direct question maybe.

>> Isha Vela: I think, I think I would like to know because a lot of people that I work with are sort of newer entrepreneurs. Okay. And because I have, you know, I have done business coaching as well and I’ve had, you know, my business coaching has been around like this, this whole like authentic essence on social media and marketing, like storytelling and things like that. I want to be able to offer people who are newer, who are marketing, who’s starting their, their businesses now versus starting a business in 2018 and 2019.

>> Wren Farris: It’s just a different, different.

>> Isha Vela: It’s a different playing, playing field. Right. Like people buy differently.

>> Wren Farris: Absolutely.

>> Isha Vela: You know, so I really want to be able to support those people more. Yeah, I would love to hear your thoughts on that.

>> Wren Farris: You got it. This is a good one. So I, I do think we’re right at the edge where we’re just not even going to go on Instagram anymore because every single thing, even if it is providing value, is a sales pitch. M hm. And I, I know, I love this woman. This woman. I love many people on Instagram, but I’ll use this one woman and I love her recipes. She’s fricking awesome. She’s just all about midlife protein. I was loving her, but I know that all that content is all to sell her programs. I mean, I’m fully aware of that. Right, yeah. So we were. And that’s. No, no, shame on her. That’s great. Her programs are probably awesome and I might buy one one day. But we’re going to get to the point where it’s not fun because we realize that everything we’re looking on there is an ad. So. Okay, so here’s what I have. If you want to do a rebrand or you want to just start new, right. You’re going to have a new Instagram handle or you might have an old one and you might start doing new things with it. Either way, I suggest to all the women who are starting new businesses is to understand that there’s a ton of grace right now because you can build your Instagram. Nobody’s looking at it. So the day one, when you start your Instagram, like 0.0 people are coming there, maybe some of your friends or something. And that’s good news. Okay, that’s the good news. So I, I work with people quite intricately to choreograph, ah, their first 12 tiles. And put them all up at once. And basically, ah, I consider it, I call it like your online photo album. And to basically be using it in place of a website for now is. And I have talked more about how I feel like the death of websites is very much alive. so I’m just like, use Instagram because every time I’ll go to these big conferences with hundreds of women, all these things, the number, the only thing we’re doing when we find out about anyone, when people are hearing my words right now, they’re going to go, look me up on Instagram. Please do at feminine entrepreneurship. You know, like that’s how we get connected with people now.

>> Isha Vela: Yes, that’s right.

>> Wren Farris: So the first thing they’re seeing about you could be a dog trainer and you could be out on a walk and you could meet someone and they’re like, God, your dog’s so well behaved. You’re like, yeah, I’m a dog trainer. Look me up at, at Unleashed or whatever. Right. that’s one of my clients. Not my clients, but I’m just saying. Right. So, so that’s. It’s just the easiest way for someone to get connected to you right now. It’s Internet gold. And so, the deeper cut, like if you working with me as a consultant and coach and stuff is we are going to get your brand right first. So there’s just a stop on that. And really getting like your brand guide together. And all this stuff. And all this stuff is in the book. but anyway, so that when you do go and make your first or remake your new launch or whatever it is, you’re like, this is my vibe. These are my colors, these are my fonts. These are the type of photographs I use. Maybe I use stock. Maybe I use all selfies. Maybe I am only doing reels. Maybe I’m just using like beautiful nature photographs, whatever it is. So when you look at, at, the 12 tiles is like what you can, you can visually look at in one felt m. Swoop, like one it will take you right then are like, oh, pink flowers. Warm, soft, comforting. Or you’re like, you’re like powerful, sparkle, like, intense. And it doesn’t matter. And there’s no better or worse, but you’re getting this, like you have the vibe of that person in one glance. Yeah. And so it’s so much more than you can accomplish in a, in a website, honestly. Drowned in words and words and words. And. And so anyway, like, I, I’m all about using Instagram as your, as your placeholder, your online business card, the place that everyone you meet at those actual, you know, doc talks at the gym on how to eat more protein and perimenopause. Great. Then all those people have never heard of who can go right to your Instagram. There’s a way for them to get connected with you. You might have your freebie. Like, hey, like, just give me your email address and I’ll send you my free guide on where to begin. You know, it’s just so. Just right there.

>> Isha Vela: Yes, that’s a great point. And so just flipping that to. To someone who’s more seasoned, like, like myself, for example, who have had. I’ve had like, I feel like five different businesses in the last five years. but yeah, there’s been a whole evolution of my brand since 2018. And so do you suggest I keep those older photos or older content, or do I erase all that and then keep maybe like, what’s been up for the last three years?

>> Wren Farris: I think that’s a really good question. I would like you to feel into it. I’ve seen it work really well both ways. One of the boldest things I tell clients that can be really hard to stomach, like based on my audit of. I will audit them deeply. Like Their past. And I will say, you’re not going to want to hear this. Erase it all. Like, it’s not gonna serve you. It is not the foundation upon which we’re gonna build. In other cases, there’s a. I don’t want to name names. There’s another woman that I just found and she had kept everything up for like a decade. And I was like, I just got sucked in. I wanted to see what she was doing six years ago and what she looked like is. And how she dresses. Ent her message is different. I got so sucked into her evolution. So that was a case where her evolution actually worked for her brand.

>> Isha Vela: And was it because of her brand? Like, was it because of what she was talking about? Was it evolution that she was talking about?

>> Wren Farris: she. I think she’s always been in the same vein of like, women, business and stuff. But her evolution just, Just by visually seeing, she used to wear tons of makeup and be quite heavy and fly on planes and look like the. This business woman in a suit. And now she’s like, slender and powerful and like, she’s had this total spirit. It’s almost. You see the spiritual awakening that, happen m. Like, that, like, you definitely did some ayahuasca. And so it’s just. But she’s still the same person and she’s still talking about, you know, law of attraction, principles in business and all the things. But she. But her own evolution has just been so apparent in. In just herself personally. And I found that intriguing, but for a lot that, that’s. That’s the unique. I’d say that’s the exception, not the rule for most people. They’re, for instance, they’re. They’ve been really messy with Instagram and they’ve confused it with Facebook. And so a lot of their Instagram is like them and their dog and there’s their grandma and there’s them at the bar or whatever. It’s like, no, no, I’m not going to buy your package and your program. Like, you got to clean this up. Like, like, yeah, I hear you.

>> Isha Vela: So if a lot of it’s been just kind of shit posting, that’s what you want to take down? It’s sort of the keep it business, basically.

>> Wren Farris: Yeah, yeah. you know, are you. When someone comes to find you, even if it’s been the evolution of your business and you. I mean, you’re more of in the. In the middle or maybe more like that first example where I think all the things you’ve done have been really intriguing and do in some kaleidoscopic way, all feed into your now moment.

>> Wren Farris: I don’t think they’re that diver, you know. Divergent. Yeah.

>> Isha Vela: There is a through.

>> Wren Farris: Yeah, yeah, yeah. And so if people are interested in that evolution.

>> Isha Vela: Yay.

>> Wren Farris: I just found a video from 2016 and it’s of me on this like big so king five Seattle news. And I just almost died. I was like, I just hadn’t seen it. I hadn’t even looked at it since it was on. And I almost died the other day when I watched it. And. And at the time I didn’t know how young I was, how cringe worthy I was. I thought I was great and everybody loved it. And we had like more business that year than we’ve ever had. And I. Great. And now from where I sit now, I’m like, oh, baby Ren. Oh no.

>> Isha Vela: But so much compassion for that, for that younger.

>> Wren Farris: Oh, she was doing the thing, dude.

>> Isha Vela: Yeah.

>> Wren Farris: I wouldn’t be where I am now if I hadn’t been her. So, you know, I don’t know. I think that’s a good question and also one to really feel your own way through or hire someone to give you a really like reality police audit like I would do.

>> Isha Vela: You know, I have a question. Like that is. That is because, you know, ultimately we’re talking about businesses making money, right? what for you as a. As a seven figure earner has been like the greatest ROI like when you look at your. Your path to. To where you are now and you look back and you’re like that, that worked. That was it.

>> Wren Farris: Okay. That’s a really good question.

>> Isha Vela: From. Okay.

>> Wren Farris: I say marketing needs to start inside your body, ideally in your belly.

>> Isha Vela: Okay.

>> Wren Farris: And I can tell you two things that happened at the very beginning of starting my business. Okay. One was I got just, you know, you hear a. A m. You hear words like a download. And the download. Download said you can’t keep people away from hot water. And the other thing that happened was I was very clear that the most desired offer in the marketplace is a private tub for two people. Oh. And I can say that those two things, if you’re talking about making money, baby, I’m full. I’m in for it. Where there’s not a theoretic conversation to this day, 15 years later, our number one offer is a private tub for two. And when I. And I am so deeply embodied with the transmission that you can’t keep people away from hot water, that it defines all of my marketing, all of my Clarity. All of my attraction, principle. All of my embodiment. I know that in my core, if I just create hot water, salty, beautiful, healing waters, we will never be. Not a line out the door.

>> Isha Vela: Wow, that’s incredible.

>> Wren Farris: And so, so the answer to your question is like staying. So I don’t change my offer every week. I don’t. Now I have massage. Now I don’t. That was early on. Now we’re a med spa. Now we’re, you know, now we’re doing this, now we’re selling this. Now we’re. No, no, it is hot water soaking tubs and saunas.

>> Isha Vela: M.

>> Wren Farris: Just like it’s okay to do one thing really well and to know in your core that that is the core of your business and just get better at it and refine it and grow it and charge more for it and let it evolve. But it’s okay to know that like, I love working with women at early stage business development. I’m really, that is where I want to be. I can’t be everywhere, so I know I can be.

>> Isha Vela: Hm. Yeah. And when, you know, when that download came in, I can’t. You can’t keep people away from hot water. That is just like the, the simplicity of, of a very almost like a core need. You know, like our, our desire to be like held in sort of this, this liquid and almost like going back into the womb. Like it feels very like, like primal. And you, it sounds like you really stuck to that primal need or desire.

>> Wren Farris: And then in marketing, like a lever to unpack, like you let that become the define everything else. So our tagline is undress, distress, refresh. Right? Like, and then the words we use, all of our hashtags are like hashtag, Hashtag M. Yes please. Hashtag like me too. Hashtag, like water is life. Like, you know, it’s just like this. The whole essence of the brand is like yum. Yes, yes. When? How soon? Yum now. I want that.

>> Isha Vela: Okay.

>> Wren Farris: Do you know what I mean?

>> Isha Vela: So it defy.

>> Wren Farris: So it. That becomes the through line is yum.

>> Isha Vela: And that feels like that’s a vibe.

>> Wren Farris: Yeah, that’s a vibe. And so when. And, and for other people, man, I, I am not saying let’s all be even remotely the same. I love working with whose through line is like, bitch, please. You know, that’s just so different than mine. But like, we’ll also just, we’ll bring that all the way through all of your, your colors and your branding and your marketing and your core hashtags like I don’t care what it is, you know, I just happen to have mine. But like, do you know what I mean? Everyone can have that. And trying to really find that. Are you snarky? Do you lead with unpopular, opinion? Are you funny? What is your version of sticky? Are you irreverent? Are you scientific? Are you brass tacks? Are you like super led? Whatever it is, we’re going to find that thing about yourself and we’re never going to veer from it.

>> Wren Farris: Like I’m not going to try to. I’m. I’m not going to try to be like funny. I mean, I’m funny I think sort of sometimes because I’m so honest. But yeah, but funny isn’t what I lead with. And if I were to try to be funny, it would not be funny.

>> Isha Vela: I’ve been laughing this whole time. Ren.

>> Wren Farris: I don’t know about that. But you know, but yeah, yeah.

>> Isha Vela: It’S not front facing.

>> Wren Farris: Yeah, yeah. Just being that brand embodiment is I think something I spend so much time with the young entrepreneurs or early entrepreneurs, they don’t need to be young is to. Let’s get that first. We need to go back to go forward. We m. Are definitely not starting Instagram page or a website or any of it until you are so grounded in your like, who, what and how you do you.

>> Isha Vela: Yes, I love that. How you do you. Taking notes. And so I would love to, you know, guide readers to how they can connect to you as a coach, to your if they’re in your area, to the hot tub to soak.

>> Wren Farris: Joke.

>> Isha Vela: Yeah. Like how can they, how can they connect with you?

>> Wren Farris: Oh, that’s sweet. Yeah. Okay, well.

>> Isha Vela: And the book, of course.

>> Wren Farris: Yeah, the books in draft pages. Hundreds of pages on my desk right now. So that’ll be forthcoming. The Art of Feminine Entrepreneurship. But yeah, every renferris.com you know, at Feminine Entrepreneurship on Instagram, you can put all these links in your show notes. It’s me in the DMs. Just DM me if you want to talk about anything. On all my podcast episodes, I invite interaction. So whatever topic it is, like I will riff back with you, I will give you my time for free. Voice memos are my love language, I like to say. So if you DM me, I’m gonna DM you back and we can talk and come into my ecosystem. There’s different ways to work with me. All that’s on the website. There’s a forthcoming school, so I can work with more people at once in like, wow, that’s sexy.

>> Isha Vela: Af.

>> Wren Farris: Yeah. Small group cohorts of like six. I really want to give everyone super personalized attention, but I can realize that one to one is I can only do so much. So. Yeah. Yeah. Feminine business school. Come on, let’s go. But yeah, just. I’m just such a. I’m such a human person. Just find me and soak on the sound. Is in Port Townsend, Washington. So that’s a pretty random location, but if you find yourself on the Olympic Peninsula, you know what? Make an appointment because there is a line out the door.

>> Isha Vela: Yes. Yes. You know, the. Of the many places that I’ve traveled in the US Olympic Peninsula was one of my favorite places. I will definitely find myself there.

>> Wren Farris: Again.

>> Isha Vela: thank you so much, Ren, for sharing so much of your wisdom and your energy and your insight about, you know, building, building off of social media. That was just so, so rich and delicious. Thank you so much.

>> Wren Farris: Thank you, Isha. What a pleasure to be with you.

>> Isha Vela: Thank you for listening to today’s episode. Remember to hit the subscribe button to get notified of new episodes dropping on the new and full moons of each month. And if you haven’t already, leave us a five star review on itunes to make sure that everyone who needs this transmission receives it. Until the next episode episode, I’m sending you fierce, fierce love.