The Energetics of Messaging and Copy with Tasha Christie

Transcript:

Unknown Speaker 0:00
Welcome to Devotional Anarchy, a podcast about intimate embodied leadership that is radically human, honest AF and thereby inherently disruptive to systems of disempowerment and disconnection. I’m Isha Vela, trauma psychologist certified somatic intimacy Alchemist, wealth wizard shadow doula love anarchist intuitive channel and sovereign business coach, you’re here because you know intimate self connection is the source of everything you want to create in life. And that building safety and trust in your own body is what allows you to fully own and steward your energy and your relationships. Get ready to explore attachments, sexuality, spirituality, self expression and sovereignty and other relational themes from a trauma responsive somatic energetic lens. The conversations and tools shared in this podcast are designed to offer permission to create the abundant life, love and business that lights your soul on fire.

Unknown Speaker 1:06
Hi, Tasha, I am so excited to have you on this podcast to talk about messaging. Hi, how are you? I’m I’m doing well. I’m doing well. Thank you for having me. Yeah, absolutely. So

Unknown Speaker 1:20
I was part of your right like a millionaire. And it really transformed the way that I really the trust that I have in my own voice. And

Unknown Speaker 1:32
I was in your container while I was launching my sovereign business accelerator. And I felt like just having that support really helped me get the the nine or 10 people that are in that program now. So it’s like, that was really amazing. So thank you, and you know what you’re talking about? So that’s why I wanted to have you here on the podcast. Yay. Yeah, I’m so happy that that happened for you. Yeah. So you know, you you’re the people that you mostly serve are like spiritual entrepreneurs. Is that right? Mutual, um, transformational, definitely sold, lead heart driven, not necessarily the straight up business, like strategy people, it’s more of the woowoo people, you know, people who rely on their spirituality to kind of lead them guide them, you know, their relationship with the universe, God source like that kind of thing, manifesting, you know, that they believe in the magic. But the problem I’ve found is that there’s so much on this side, that it’s not enough of the strategy piece, and not enough of the practical piece, to actually get them consistent results. So like, it’s I think, are missed, like, sometimes, you know, if the content is really good, and people, you know, engaging in their buying, and then sometimes it’s not, and they’re like, I don’t know, what’s going on spiritual told me to post this, and I did didn’t do anything.

Unknown Speaker 3:07
All right, I’m getting a lot of engagement, people engage with me, but no, and people aren’t buying and I’m like, well, people aren’t buying because it’s not clear what it is they’re getting, you know, so it’s people like that, basically. Yeah. And it’s like, I didn’t really understand, like, I only had like a vague understanding of how important messaging was until about, like, a year ago, I’ve been writing for a while, because I know that writing is not my, my strong point, like, especially writing in this particular way to smell. It’s a different writing than creative writing, or any other type of writing. But but sales writing is is really about

Unknown Speaker 3:50
your value, communicating how you deliver the results, in fact, results themselves right? Can you share more about that? Um, yes, sales, writing, writing for sales in particular is different from writing, say for, like, if you’re trying to tell a story, or if you’re doing something literary or if you’re writing for work, because a lot of us come from those, you know, corporate, or therapy, you know, backgrounds where we had to write for sure, but this is that’s not the kind of writing you got to do for sales or sales is direct and concise, to the point is clear, um, you know, in snazzy, but not to the point where it’s like, I don’t understand what you’re talking about. Right, right. It’s not that way. Yeah. Yeah, it’s not clever in that sense. Um, it’s not necessarily also about sounding like you’re so smart, or because a lot of us come from the space where we have to sound like we’re intelligent in order to be thought of as competent. It’s not that you really need to write on a sixth grade level. So anybody can look at the writing and understand exactly what you’re talking about. Yeah.

Unknown Speaker 5:00
Yeah, what is the people who are like, I don’t want to talk to the basic bitches like I don’t want to talk basic bitch, because my work is too complex. It is too deep to talk about it in that way. Oh, my, my response is always do you want people to buy or not?

Unknown Speaker 5:20
I guess or something like that, because it’s like, yeah, like we’re all intelligent, intelligent and stuff like that. But when people are scrolling on social media, they’re, they’re there when you call and they’re just associated. Yeah. And then they’re they’re just breezing over the content. They’re not trying to get some deep philosophical, you know, whatever. It’s not like they’re reading a book, right? Like, if you read a book, you expect, you know, these deep, you know, whatever. But if you’re on social media, you’re just scrolling. Right?

Unknown Speaker 5:55
Presence is not there. Right? Exactly. That level of presence is not there. They’re just scrolling. They’re just, you know, grazing over the content, and then they’re gonna notice something that stands out. Yes, that’s what that’s the thing. Like when I get people to write headlines and stuff like that, it’s what stands out and in what speaks to them, when it’s going to speak their language so that they’re going to be like, Oh, this is me. Let me stop my scroll and read it. Yeah. Because that’s the first step is getting people to actually read the poem. Because that’s, I mean, people.

Unknown Speaker 6:33
Like, sometimes I started reading a post, and it’s boring. And I’m like,

Unknown Speaker 6:39
let me keep scrolling. This is not it, then in there some posts that stand out because they’re funny, or, and they’re not speaking like this intellectual stuff. They are talking about everyday. Bullshit. Yeah, yeah. Yeah. Yeah. And people, you know, it, we’re all sort of a little bit like narcissistic, and we want to be seen, we want to feel witnessed in some way. And so like, what often grabs our attention is, is what you said, like, that’s me. Right? We want to experience ourselves mirrored in somebody else’s content.

Unknown Speaker 7:14
Yeah, yeah. Exactly. And people always say that, what’s in it for them? That’s when people are asking if you’re on stuff is not answering a question. And people do not give a shit. And they will just move on. They want. And nobody’s going to tell you, Oh, well, I don’t care about this. You know, I’m saying like, nobody’s gonna tell unless it’s a friend or like an accountability partner. Hopefully, your coach will be honest with you, like, Girl, this is not it. But regular people are not going to say anything, they’re just going to move on by and they just won’t buy and you won’t know why you’ll think, oh, it’s all these things. But what it really usually is, I find is that people eight aren’t clear on what they’re getting. They’re not clear on value. Like they don’t know why they need it. You know what I’m saying? Um, they don’t understand how it’s lead to tangible results. And they can actually see touch feel experience in their real everyday life. Yes. Like, a lot of times I see language, that super airy fairy on this super, you know, whoa, you know, just super abstract. What does this actually mean? Yeah, yeah. What will people be able to be do or have as a result of your program that they can actually experience? Are they gonna make more money and they’re gonna get have better relationships? Are they gonna be able to get a better job where they’re making more money and you’re more fulfilled? Are they going to be able to finally either start their business, or, you know, growing and scaling, so they’re making more money? Like, what are they going to be able to do? Yeah, yeah. And even then Tasha, like, even then, even when you say that things, yeah, you’re gonna have, you’re gonna be able to get a better job. Even that, like, you know,

Unknown Speaker 9:07
even more, so.

Unknown Speaker 9:10
I was just giving you an example. But that’s that in and of itself is not enough. Because people are going to be like, Okay, how, you know, what kind of job am I going to be able to get, like, you know, so specificity is another thing and I really like and work with clients on a lot. It’s like, get down deep into the details, like, how is this gonna affect them day to day, and that’s another thing because when you have working with spiritual entrepreneurs, a lot of times we like to bypass stuff

Unknown Speaker 9:41
or bypass stuff. We don’t want to talk about the problem too much because oh my god, we don’t want to be bro marketing. You know, God forbid, you know what I’m saying? It feels kind of mean to poke at the pain points.

Unknown Speaker 9:54
Um, no, no, because it because I think that there’s a part of us that I know that I it’s happened

Unknown Speaker 10:00
To me where I feel a kind of almost like mean, like point. Yeah. But it’s like, but it’s important. If you don’t say anything about the pain, then the person doesn’t know that you relate to them and that you understand you’re actually going through. Yeah, it’s really about body. Everybody experiences pain. I don’t care how much money they have. I don’t care where they are. Everybody experiences some sort of discomfort. Yeah, yeah. Yeah, exactly. And just naming it right. It doesn’t have to be pokey. But just to name it, and say, This is what it is. And this is why it’s happening. And this is the solution. And here are the results. Yeah, yeah, definitely. Yeah. What do you what do you think about

Unknown Speaker 10:52
the, you know, in terms of human design, you have a really strong background in human design?

Unknown Speaker 11:00
What is it that you recommend for content creation or messaging for each of the different types? Um, well, for manifestos authors, I recommend that the coffee fountain be very powerful, because their presence is naturally powerful. And what I find with manifest errs is that oftentimes, they hold back for quite a bit on their power, because they don’t want to overwhelm people, they don’t want to turn people off, they don’t repel people, and they want everybody to like them. And so everybody’s not gonna like you, some people just are not gonna like you. Like, that’s just human nature, that’s just the way it is, there’s nothing you can really do about it playing small is not going to let this person make this person like you anymore, um, are generators, manifesting generators, I feel like

Unknown Speaker 11:55
there needs to be a line of play involved in the pulse needs to be fun, they need to be catchy, they need to be something that people want to respond to. So you get a lot of response from your audience, and you don’t feel like you’re in an echo chamber, talking to yourself. Um, so let yourself have let it be fun and let it be in response, like, Don’t overthink it, and nothing’s falling right now. Go go play, go do something, you know, interesting. And you know, that’s going to get your creative, creative juices flowing. And then before you know it, things are going to have be happening for you to respond to that you’re going to want to write about, um, there’s really, it’s more like about pleasure here a little bit, yeah, when we’re play, enjoying life, and then responding to what comes through, whether it be internally or externally. And then for projectors, is really about shining the light, I call it Lighthouse energy. So you showing up, like a lighthouse is, you know, they’re standing is majestic. It’s not trying to do anything to get extra attention and just shine this bright light. And people see it and who are drawn to it, they come and explore. That’s how you mark it as a projector. So you show up, but not from a space of Oh my God, I need to get attention or need to, you know, be more than all these other people. Now, it’s from a place of knowing that you’re naturally magnetic, when you turn on your light as a projector and isn’t evitable that the invitations and all the people kind of show up.

Unknown Speaker 13:32
And I’ve also been saying to invite people to themes, because that kind of gets the juices start the ball rolling to a certain extent instead of you feel like you’re writing. Yeah, invite like, actually, you actually saying, I’m inviting you to this, you know, or I’m having this thing next week, I invite you to come you know, people who feel calm kind of thing. Yeah.

Unknown Speaker 13:57
Is that in particular for projectors? Well, because they their strategy in human design is to wait quote, unquote, for invitations. And so I always say nobody wants to wait

Unknown Speaker 14:11
for anything who wants to wait, like, that’s fun. You don’t know saying so. Like, invite people for generators, manifesting generators, its response is asking people to respond or giving people something to respond to, because it gets the ball rolling, and then the response, it just becomes a cyclical thing. And in it, it just keeps going without you necessarily having to keep you know doing waiting yourself. Yeah, um, I will say for reflectors. The main thing for reflectors is to do two things. It’s one via mirror, the collective because all their centers are open. So they’re basically designed to be a mirror in all the spaces, but also tap into your uniqueness be as unique as possible.

Unknown Speaker 15:00
It’s kind of a duality where it’s like, on the one hand, you’re,

Unknown Speaker 15:06
um

Unknown Speaker 15:10
you’re because your centers are open, it’s easy for them to absorb and amplify. But what you have to become isn’t as a basically a walking mirror. So you’re not taking in and absorbing all the things from the outside world, you’re just showing them who they are, you know, things, while at the same time continuing to tap into your own uniqueness. So it kind of takes this phenomenon where you’re observing, but from a distance, you know what I’m saying? So you can then reflect it back to the collective, but you’re not absorbing, because then we end up sounding in acting like everybody else. Got it? Got it. Got it. Okay. Okay. That’s clear. That’s clear. That was wondering like, Okay, well, how does that work? But yeah, to not absorb? It’s almost like, you go, you go online, you post you get the hell out.

Unknown Speaker 16:06
Scrolling, it’s like an arm’s length. Your observation? Yeah. So you’re kind of separate from the theme that you’re looking at, is more like reflective thing, like, Okay, this is what I’m going to reflect on, because this is what I’m seeing in the collective. And I’m seeing reflectors do that really? Well, some of them doing well? And then some of them are like, I mean, of course, it takes some deconditioning and stuff like that.

Unknown Speaker 16:31
That’s me. Yeah. And how did you how did you get into writing, and writing specifically for this group of people? Like what? Oh,

Unknown Speaker 16:41
hmm. I’ve always been a writer.

Unknown Speaker 16:45
Since I was a child, I’ve always been a writer, since at least Middle School, um, I, you know, always received praise, you know, and, or awards and stuff on my writing ability. Um, when I came into the online space, I took a lot of like, marketing classes, and, you know, all this stuff. And one of the things I was always good at, was storytelling, like telling stories, and then getting people to come and collect it one time, I wrote this story, this one, I’ll still do software speech pathologist, this was way in the beginning, probably around 2016. I went into this Facebook group, and I told the story about how I was in Dubai, and you know, all this stuff, right. And I invited people to sign up for calls. If the people come that one post, sign up for those calls. Wow. So then, when that happened, I was like, Ooh, maybe there’s something I’m good at. But I didn’t really know, what were the calls about, um, it was to help them up. I think that’s what I was, I think at that time, I was doing something about help helping them have a, you know, just more fulfilling careers and,

Unknown Speaker 17:55
and that was like a breakthrough session, while I was going to tell you how, you know how to do that, and start doing that, and what was missing from your process, when you weren’t, you didn’t have that already, stuff like that. And so, um, after that, you know, I still, you know, mirrored on continued doing that, then I went into life coaching, I did a life coach training program, and I did my coaching call a little while, but what I ended up wanting to do at the end of that program was to, um, help people with the embodiment piece in shifting your being, but as it related to marketing, and them showing up in an online space. Yes. And so when I did that for about a year or so that didn’t really take off. Like, I don’t think people understood first of all, and finding it was a, it was a new thing. And

Unknown Speaker 18:49
now it’s a buzzword, but back then nobody was talking about it. Not everybody and everybody was into mindset back then. Right, right.

Unknown Speaker 18:57
The somatic healing and embodiment piece hadn’t it wasn’t popular yet. And so I don’t think people understood the connection between the somatic embodiment and then ended up showing up in the online space, body and business. Yes, yeah. And then so in 2000, late 2019, goals to 2020. But then I had gotten into human design, I was like, Okay, well, you know, let’s see if I can use this with clients and it’ll make a difference. And that’s when I stepped fully into the marketing space. It started to really get into you know, how to write content, how to, you know, whatever it is in 2022. I just decided to concentrate on the writing, rather than doing the all of the marketing because I’m a writer, I’m a copywriter. So that’s kind of how the evolution of how everything happened. Okay. Yeah, it’s so interesting, sort of like all of these pieces that get woven together and how you shift like you over time you sort of land on the thing.

Unknown Speaker 20:00
thing that is like, Oh, that is my sweet spot that is like, what I love to do or what I’m best at doing, like my stuff? Or whatever it is.

Unknown Speaker 20:09
Yeah, that’s awesome.

Unknown Speaker 20:13
And

Unknown Speaker 20:15
yeah, one thing, the embodiment piece, how do you? How do you teach that? What does that mean for you?

Unknown Speaker 20:25
Wow, um, for me and these, like being fully present in your body feeling whenever you feel, and then allowing it to process through, and then using it oftentimes as a mechanism for creativity, in writing, a lot of times, we’re taught to run away from our emotions in this society. Um, and so especially as women, I feel like oftentimes, we’re, you know, ridiculed for being too emotional, and all this stuff. But really, it’s like the emotions are can be a driving force, for the creativity and for the writing to come through. And so for me, that’s embodiment. And then there’s a part of the message piece being embodied where you’re actually walking your talk, you’re actually living this thing that you’re teaching. So it’s like you’re a walking embodiment of your message. Yes, you are. And people can see that this is an extension of who you are, because of the examples that you’re setting. Yeah. In the way, you’re handling different things as it comes through your life and all this kind of stuff. Yeah, and that’s something that you can’t you can’t wrap enough words around, because that is just about a presence. Yeah. Being peace. And people, that’s where the the congruence comes in. Right? I talked to ruins and about having like, the words match the energy.

Unknown Speaker 21:53
Yeah, and the words are showing one thing and the energy is another like, that just creates confusion for people or there’s like a, like a trust piece that isn’t quite fully, fully there for folks. Would you agree with? Yeah, definitely. Which A trust is a big part of the whole situation. It’s almost impossible, in my opinion, to do anything. Well, without the trust in yourself in the universe source, you know, that also lives within you.

Unknown Speaker 22:29
It’s just impossible almost to do anything. Trusting in the process is another thing to like, if you know, okay, we’re launching, launch is the week two, and people haven’t bought yet. But we’re trusting in the process we’re still showing up for so putting stuff out there. We’re still because I’ve had people buy in the last two to three days of a launch. And if I wait midway through, which is what I used to do back in the day, and wouldn’t have made no sales. Right, right. Yeah. People buy after I said, the heart was closed.

Unknown Speaker 23:05
About urgency that makes people just get off their ass and be like, Oh, I know you only I know. You said you were close. But can I please, you know, can I’m sorry? I missed the deadline. Can I please join?

Unknown Speaker 23:19
Now I’m going to talk about this for five weeks. And you just sat down and looked and when looked and looked and didn’t do anything. Then my last day, I’m getting all the sales, or the day after or two days after, and people are like, Oh my god, I’m sorry. I missed the deadline. Can you please let me join this time?

Unknown Speaker 23:40
I think that’s so hilarious, because I feel like that that IT people used to like sign up like at the last moment. And now people are signing like, days, weeks, even a month after the card has closed. Yes. Yeah. What is that about? I don’t know. I’m like, What do you I’ve been talking about this for weeks. Like what do you mean? You want to come now and join? Why? Like,

Unknown Speaker 24:07
I just I would amaze you not join when you first saw it, and you knew it was the thing for you?

Unknown Speaker 24:13
Yeah.

Unknown Speaker 24:16
But that’s what I tell people. It’s like,

Unknown Speaker 24:19
you really honestly could close the cart. And then just continue to say no, just about it. Yeah, I’ve seen other people do that, like, cart closes and they talk about it for three more weeks. And people are still signing. Oh, yeah. Yeah. And I even had that. I just this week, I had somebody signed up for the sovereign business accelerator. And I haven’t talked about it in over a month. Oh, wow. Somebody dropped into my DMs and they’re like, can I still sign up? And I was like, I was I was kind of like, well, do you want to join in the next round because we’re already a month in and she’s like, No, I need to do this now. And I was like, okay,

Unknown Speaker 25:01
Oops, sorry. Yeah, okay.

Unknown Speaker 25:04
Yeah, it was, like three weeks ago, four weeks ago, but that’s fine. I’m not able, I’m not upset about, I just let them know, we’ve already started. So you might have to play catch up, you know, some of them. Never. But other than that, I don’t worry, you know, let people fascinating, like people’s behavior on sales, like, you know, some people will say, like, oh, well, you know, we’re, we’re sort of in a different economical place, like, than we were, you know, a couple of years ago, prior to the pandemic, right, the pandemic has had an impact on people’s finances, and where, where people choose to invest their money, all of that kind of stuff, right? That all affects how you show up for online sales? What would you suggest to people? Like? What is what has been your solution around that? Or has it affected you at all? You know, what do you suggest to people who say this has made it, you know, they’re feeling affected by it, let’s say,

Unknown Speaker 26:01
um, well, I have been offering more accessible programs, more accessible pricing, extended payment plans, stuff like that. I mean, I like I like doing stuff like that. So like, I’ve been doing more of that, like, if it’s a higher ticket thing, that I let them break down payments, you know, over an extended period of time, so they can still have access. Um, yeah, that’s mainly it. And then I’m what I

Unknown Speaker 26:31
really like home in on for myself is that people buy what they want. As long as you convey the value, people are still going to buy it, period. Even if they gotta go, you know, take out a loan, if they gotta go, if they have to get the most extended payment plan option you have, like, they’re gonna do what they need to do.

Unknown Speaker 26:55
Basically, if you’ve made it clear that the results that they’re gonna get are worth the money. Yeah. And that’s the thing that, you know, I’ve stressed the most is that the results of be worth the money, because otherwise people are like, Why am I spending? Why am I doing this, like money is when I don’t believe money’s ever scarce. But you don’t people think that like, oh, money is scarce. And this is my hard earned money.

Unknown Speaker 27:24
You know, whatever, I need to spend it wisely.

Unknown Speaker 27:27
You need to make it clear why they should spend it on you on your program.

Unknown Speaker 27:34
Right. And that takes a certain amount of like, you know, ego of being able to, like, because oftentimes, I know that I tend not to talk about like, well, here’s all the things I bring to the table, right? I don’t necessarily come in with that energy, even though kind of I know it for myself, but to talk about it. And like, you know, keep telling people over and over and over again, like why they should hire you versus somebody else who does something similar, right? Like that, that can be edgy for some people. Hmm, yeah. Yeah. Did you ever experience Tasha, like,

Unknown Speaker 28:09
you know, some of the,

Unknown Speaker 28:12
you know, some of the stuff people talk about about feeling either self conscious, or having having some internal challenges showing up like in, you know,

Unknown Speaker 28:23
in sort of, in the full embodiment of your energy, have you ever sort of experienced difficulty around that? Or does does that just come naturally to you?

Unknown Speaker 28:33
Um, I think it’s something I’ve definitely had to work on, over the years. Um, because coming from like, solid, professional background, you are taught to hold back on everything on your emotions on just every single thing in the workplace. Because it’s seen as a weakness, you know, so then when you come into the online space, people are telling you all you need to be authentic, and you need to tell all the stuff and you need to show up there. And you’re like, how, what do you mean, like, I don’t know how to do that, because I’m used to turning off that part of myself when I come to work. Yes. So when I stepped into professional ball professional means basically straight laced, non feeling non emotional, just, you know, calculating, I’m strategic, like, that’s what it means. It doesn’t mean anything else other than it. Right, right.

Unknown Speaker 29:32
Yeah, yeah, there’s a challenge and it feels like you know, the online spaces.

Unknown Speaker 29:38
Sort of increasingly welcome of like, pretty outrageous stuff. Like I feel like throughout the pandemic, like we’ve really unmasked

Unknown Speaker 29:47
you know, there’s there’s sort of the the superficiality of social media and sort of like showing up in a certain way that is very, like, you know, I guess curated for lack of a better word and and like that.

Unknown Speaker 30:00
It is increasingly sort of like being pulled off and just like the authenticity piece and just being like, Alright, here it is, here are all the things here are the feelings of humanity and, and like really raw vulnerability. Hmm. Yeah. Do you feel like some some human design types are better equipped for that for that kind of like sharing versus other types? Or what would you say? No, I think everybody every type has their own conditioning. So it just depends like they show up differently depending on