4.3 | Balancing Access and Equity in Your Pricing with Leah Ardent
Part 1 of an Interview with Leah Ardent

Isha Vela 0:00
Welcome to Devotional Anarchy, a podcast about intimate embodied leadership that is radically human, honest AF and thereby inherently disruptive to systems of disempowerment and disconnection. I’m Isha Vela, trauma psychologists, certified somatic practitioner, wealth wizard, licensed financial professional leadership coach, and intuitive business mentor. You’re here because you know self intimacy and self knowledge is the source of everything you want to create in your life. And that building safety and trust in your bodies would allows you to fully own and stored your energy in the direction of your desires. This season, get ready for deep dives into wealth building spirituality, emotional leadership, and human centered business with an activist twist. The conversations and tools shared in this podcast are your permission slip to manifest a life and business that lights your soul on fire and supports collective liberation. All right, I brought my mentor and friend Leah Ardent back on the podcast to talk about diversifying income streams and structuring ethical ecosystems for your business. And in case you don’t already know her, Leah is a multi passionate digital creator. And she’s also a witch. So whenever she says anything, I’m definitely listening. The first time I brought her on the podcast, you talked about the coaching industry going through a winter season, and that was at the end of 2021. And she was not wrong. Our conversation was so long, we ended up having to split it into two parts for easy absorption. And in one, in part one layup breaks down the specifics of how people were mis educated about coaching and business. We talk about owning a business as parents and how that compares to seven figure earners who are child free, or who have tons of support, right. And Les outlines exactly how to balance access to your offers and equity pricing so that you can approach your pricing structure based on your under the understanding you have of your audience. That alone was a huge takeaway from me, I think you’re gonna mind lots of nuggets of wisdom here as well. All right, Leah, I just finished launching this is like the last day that I was launching my intuitive business intensive. And we’re coming into this conversation like right on the heels of like balancing, just really creating a business that wraps around your life that fits your unique situation. And that’s what we’re going to talk about today. Right? All right, different ways that looks like yeah, I’m here for it. Yeah. And, you know, you and I have been talking behind the scenes and talking specifically about multiple streams of income and not relying solely on the money coming from your coaching business. So say more about that.

Speaker 1 2:57
Okay, look, we have been mis educated, misinformed led astray. And it’s, you know, I’ve wanted to I always want to do like white women PSAs. Because I feel like nobody is people are not telling them the truth. You know, we talk about privilege, but we don’t always talk about people who prey on privilege. And because the coaching industry, the online coaching industry is so predominantly white privileged, female, there has been a lot of MIS education and misinformation in that circle. And I say that not because they’re inherently misinformed, but because the demographic that was attracted to it, largely did not have a background in business. Yes, that’s correct. Right. And so like, we were talking about a lot of people who had very excellent soft skills, people skills, and they’re very passionate, and they had exit access to expendable income, which is a marketer’s dream. And these people were very emotionally driven. Lord, if I hear one more person call themselves a heart centered coach. Well, I mean, that’s just one organ, we got a whole bunch of other ones that you might want to cross reference. But because they were so heart centered, and they really, you’re talking about people with really good intentions, yes. And not a lot of information. And so, and I put myself love myself into this as well, even though I had a background in sales and a background and management background in marketing, and I’d already like manage the business. The culture was so deep. The propaganda was so deep, and the truth is what coaches sold people in terms of a philosophy around business was based on What they sold as a service. So of course, the woman who’s teaching manifestation is teaching you that manifestation is what your business needs. The woman who offers you ideation around pleasure, or ease or flow, of course, that’s what she’s pushing. Everybody’s peddling what they have to sell. Yeah. And so because the community was such a silo, such an echo chamber, and there were so many unhealed sister wounds, which wounds wealth, wounds, love wounds, wounds, wounds. There was so much like, yeah, no, I think like unhealed High School wounds coming into the environment. Yes, it became very much like about popularity, about clicking up and buying into the propaganda of your click. And we were misinformed. Because while manifestation is imperative, like it’s very important, and it’s like an ongoing journey, and while pleasure is very important, and while ease and Flow are fantastic things to, you know, have as ambitions. Those don’t have to do with business. Like I mean, they’re great like they do they intersect. But you can be an asshole who doesn’t know how to manifest, who is not high vibe, who isn’t having pleasure and still make a straight ton of money.

Isha Vela 6:27
That’s right.

Speaker 1 6:30
So that was the piece that got kind of left out. And so people learned all of these very important, like, maybe emotional, personal development skills. But those were being sold as business skills, which sounds like if you spend 15 $20,000 on the coaching and the personal development part, but you haven’t spent any money on infrastructure systems, automation, marketing, branding, research, data analytics, then none of that. None of that is going to have the same impact as if you were being led by like the business piece.

Isha Vela 7:18
Right. And it’s like it was all sold under the guise or you know, perpetuated under this like feminine coaching, right? The entered feminine energetics, right, like leaning back, right. And it just it was fluffy. It wasn’t, it was too watery, right? Because it was very emotional. It’s almost like right brain heavy. Right. So like, lopsided, and we weren’t talking about, we weren’t talking about profit margins, we weren’t talking about organizing your finances. We weren’t talking about, you know, sort of how to manage money. It was just kind of like make it make it attractive, bring it in, but then it’s like, okay, well, what do you do with it?

Speaker 1 8:06
I mean, the attracting it and bringing it in? Yeah, that was, again, because of the social nature of the industry. It let’s let’s just say it’s a lot of people who look similar, have similar values, paying each other in a way that in no way disrupts the status quo. Right. Right. So there’s a kind of internal subsidy program happening. Yeah. So yeah, there’s the making the money. But I think the way that we were being led to make expenditure was also false. Like the things that, that people were putting it all on, weren’t necessarily the places that would keep their businesses sustainable, which is why so many people have had to walk away from their businesses suddenly, yes, yes. I mean, and I can’t tell you how many crying, intelligent, good hearted women have been in my inbox over the last few years talking about how they spent 1020 $40,000 With in coaching programs, only not to have enough to run their businesses, or or I think one of the other challenges is that the internet while it segments us in a way, it were segmented on interest. And luckily, we’re not segmented necessarily by economics and class, but I think there’s a challenge because many of the women who are the seven figure, you know, business mentors or whatever you have to remember, these are rich women talking to rich women. So if you’re not a rich woman, stop listening to their prescription for your life. It doesn’t apply to you. So there’s women that are middle class that are in these groups with women who are wealthy and their trying to use the same approach to building their business. The reason manifestation is what she needs is because she already has everything else. Everything. She’s already got everything else you have already, you know how to manifest, because you’re paying for the coaching program and you’re doing everything by yourself, you already got that part down, you need infrastructure, yes. See it automation, you need a visibility strategy. And because those coaches didn’t offer that they did not teach it, because if they had taught it, it would have led people away from investing in them and investing in other things. So they either they didn’t know it, and they didn’t teach it, or they didn’t know it. And they didn’t teach it, which is more often the case, because the same ones who were teaching, feminine energetics and leaning back. Oh, my God, I’m trying to add almost open my mouth a little bit, then I’m sorry, at the people who were teaching that they had these massive masculine marketing systems. And what they were saying was, the reason I can lean back is because my daddy, my husband, my proximity to privilege, or my marketing system is my masculine partner. So the masculine roles in my life are completely filled and operating so I can lean back. If you do not have the structures in place, this system or approach will not work for you. Yes,

Isha Vela 11:27
yes, exactly. That wasn’t that wasn’t spoken. That wasn’t put out front in the like, that was wasn’t transparent. It wasn’t transparent. Yeah. And then adding to that is the, you know, the family structures, right. You talked, just talked about Daddy just now and husband and everything. And, you know, you and I have talked a lot about like, being a parent and being an entrepreneur. And there’s been whispers around the internet about like, yeah, like a lot of those seven figure coaches either have older children, right, that are like teenagers doing their own thing. They’re almost out of the house, or their child free. They don’t have children, or they have a partner who supports them, right, Baba blah, blah. And so the businesses of people who are parents, is just going to look like especially as women, right? Because most of the labor just tends to fall on the female person in the relationship. In a heterosexual relationship, or if you’re a sole provider. Yeah. And it’s like, how do those businesses look like? And how big can those businesses grow? And how much team do you need? And how much systems do you need to have in place to be able to run that without burning out? Right?

Unknown Speaker 12:47
And these are the questions you should ask.

Isha Vela 12:49
First, yes, exactly. Before

Speaker 1 12:53
you get into business, I just shameless plug, literally, I just created something called the Chevelle workbook. And I was I was trying to get done with it, it started out being about how to ethically raise your rates. And then the more I dug into the experience, I realized, wait a second, people don’t understand how to ethically raise their rates, because they don’t understand the difference between cost, price value, they don’t know their numbers. So we started off with this very easy digital product that we were going to sell and we kept I was like, hold on, mate. Now we have to teach them about how to know their numbers, we have to teach them how to prioritize opportunities, we have to teach them, like what is the difference between all of these things, how to separate personal value and this charge your worth mentality away from market research and understanding what is happening in your marketplace s and that just because you can use charisma, beauty, or finesse, to extract more money from people, while giving less value doesn’t actually mean that you should do that. Like all of these things, they all kind of like go together. So we ended up having to add like all of those pieces. And like, ultimately, one of the things we ended up adding was this huge questionnaire of like, these are all the expenses that a business will have. Wow, you need to go line by line and figure out how you’re going to pay for all of these things before before you make investments. Because coaching isn’t your only cost.

Isha Vela 14:23
Yes, exactly. Exactly. Yeah. And

Speaker 1 14:27
we just weren’t all like myself. I’m in there. This is not judgment. This is reflection.

Isha Vela 14:33
Yeah, I mean, me too. And looking back like I was definitely one of those people who was relying solely on coaching, like as my as my means of income. And I woke up last year or the end of the year before end of 2022 about like, oh yeah, that’s not gonna work. Like that’s not sustainable. It was very clear to me in terms of like my energy levels, dealing with stuff that was happening in mind. I have in my house that this is like, I’m almost 50 Like, how much longer do I think I’m gonna be doing this? Right? People who are 30 are probably not asking themselves those questions. But if you’re listening to this right now, you’re gonna want to ask yourself that question, how much longer do you want to be launching and doing this and going from one launch to the other? Like, you know, yeah, so take it away.

Speaker 1 15:27
I feel like in any other setting, the predatory behavior would be obvious. But the the argument in the coaching industry was like, if you can’t push your edges, if you can’t rise to meet what you need to spin, then you are not operating in optimal energetics. Right? Like we’re not like in any of like, if you went on a date, and things started getting a little hot and heavy, several dates, I’m assuming this is several days. I mean, whatever, whatever situation. The point is, it’s getting hot and heavy. And you’re like, hey, just to be clear, these are my boundaries. This is where I am. This is what is workable for me. And this is what feels good for me right now. And if that person were like, I don’t you just don’t want it bad enough. Clearly, you’re operating from a place of trauma. And what you really need to do is push your edge. No, no, you’d be like, this is predatory. I’m on my table. You’re an unethical person, and we will not be dealing anymore. But in the coaching industry, because it was Woman to Woman. It was couched as being inspirational, motivational. I’ve seen people turn down perfectly good services because they weren’t being charged enough. Because they’ve internalized the the propaganda that if they’re not overspending, they’re not playing big.

Isha Vela 16:42
Wow. Yeah, no, no, no, no. And

Speaker 1 16:46
it’s absolutely it’s absolutely nonsense. And so relying specifically on coaching is a model that was promoted by coaches who didn’t have anything else to sell you. And it’s not sustainable, unless you come from money, have money, you’re making a ton of money, and you’re investing that money very, very judiciously. Yes, exactly. And diversifying is like the foundation, I think of all of that, I think, I think if I had to do it over again, I would probably as a woman, because so many women are well as a mission centered person, I wouldn’t say as a woman, although I mean, I deal with women. So that’s where all my data comes from. As a mission driven person, we are inclined to put the mission first. Yes. And because it’s our mission, we are willing to take a lot of financial, emotional and energetic hits, because this is what we incarnated to do. So when we take those hits, we go, Oh, it’s okay, that I’m only like making my cost. It’s okay, that I’m letting this person in for less, it’s okay, that I’m over giving, because this is my mission, not understanding that you are taking the legs out from under your mission. If your margins don’t work,

Isha Vela 18:01
yes. Right. Your take the legs out from underneath your impact, right, your potential impact, your

Speaker 1 18:09
reach your sustainability, your longevity, your joy, your health, all of these things all often for if you aren’t making those margins, and I know this because I’ve learned it the hard way. And this is why it’s like such a such an important conversation. I feel like to be having no,

Isha Vela 18:27
absolutely absolutely no questions. Yeah, yeah. And you said something in one of our earlier messages about like, when we put the mission in front of the margin, right, or we ignore the margin, as we sort of put the mission forward. We are recreating these colonial ruling wounds around providing free labor. And it’s really, it’s basically like we are, yeah, we are recreating this, this pattern of extraction of servanthood. And that doesn’t, obviously doesn’t serve the person and it doesn’t serve like we don’t. We’re not really serving as an example. We’re not elevating what the potential of what we can do like creating a new a new paradigm for how we get to be treated and what we get to do in the world. Well,

Speaker 1 19:23
I mean, of course, we’ve been socialized not Yeah. Right. Like it’s a lot of learning and relearning and I think when I came into it, you know, my mom was a was a public servant. Like she’s a public teacher, my, my aunt was a nurse. So again, like civil servants, you know, that class of that generation of black women that were finally allowed to be civil servants and so I was brought up in this give serve mentality. And while I still believe that is very, very valuable, it is only valuable If the collective that you are serving, actually is operating in reciprocity, because if the collective is not operating in reciprocity, then it is just exploitation under a different face. And women are and we’re encouraged to be economically exploited. Yeah. And, and we and we perpetuated with each other like, these are big wounds. Like I’m not saying that I have these pieces figured out, I’m still figuring these pieces out. How am I how do I keep from being the perpetuator of these? These constructs? How do I keep from being exploited by them? Like, how do I reteach myself, my mom, my daughter, my husband, like, reorient in all my relationships, to where I’m not, I’m not drained. And me being drained is not the expectation. Are people pouring back into me? Are they thinking of me in ways? I haven’t thought of myself? Are they not necessarily meeting all my wants? But are they like, meeting my because wants are, you know, willy nilly, but like, are my needs being met? And I feel like women are not encouraged to ask these questions in their life. So then they’re not encouraged to ask them in their businesses.

Isha Vela 21:11
I think I think that’s a great point. Because I, you know, I remember, I remember when I was in that phase of my business where I was just grabbing all of the freebies, I could, you know, and it felt like now looking back, I can feel how that was that was extracted, that was me taking, like, Oh, let me mind this. And let me find that. And let me just sort of take take, take a take, and sort of patch it together, and try to like figure out a strategy for myself. But yeah, like I wasn’t interested in, my intention was not to pay or buy whatever they were selling, I was going in for the freebie and that’s it. You know, and then that when you you know, when you really sort of multiplied by so many people doing the same thing, then you’re creating that culture of extraction of just like, you know, low cost or no cost, low commitment, just like not really caring about the real value this person is trying to offer and the effort that’s put into it and right, the real craft that’s there. Well,

Speaker 1 22:14
I think also people don’t understand. I mean, the, the numbers have to make sense to I mean, sometimes that was the case, because people are offering like freebies, but then they had this really high end program. And really, I would say if you have a really high end program and create a low end program, yes, create a freebie, like a zero touch freebie that you know, most people your low cost ecosystem that, you know, helps people matriculate up through your ego, your ego system, not giving so much value away that you have to gouge people on the receiving end, like figure out this is like the thing that I love helping people deal with, like how to set up their ecosystem. So that they make sense for them. And for the people coming into them. Like how can you what value can you offer? Without at? Not at your own expense?

Isha Vela 23:03
Yes, yes, exactly. Even

Speaker 1 23:05
if it’s a $10 product, right? Like even if it’s a $20 product, $37 product, like whatever it is, like, can we make it that because the person who’s not willing to spend $37 is not willing to spend $3,700, so they’re not even a good fit for you anyway, you’re not like they’re not the person, I actually am just, I was coming up with some pricing yesterday for something. And the end point purchase of this particular thing is $70 a month. And I was like, Okay, well, I’m gonna make though I was like, should I make the workshop free to like, get them over to the thing. And then I was like, Nah, I’m gonna make the workshop $70. Because you need to have $70 expendable on a given monthly basis to even like otherwise, this workshop isn’t for you, because the thing that it’s going to lead to is not for you either. So I don’t need my email list. You don’t need to waste your time coming to this. Like, it’s it’s not it’s not for you. And I think that’s a really hard. That’s been a hard thing for me because I struggle with wanting to make things accessible. Right?

Isha Vela 24:07
Exactly. Balancing accessibility with that boundary of self provision, really making sure that you are taken care of. Right first, that so that you can then pour out.

Speaker 1 24:22
Yeah, absolutely. And also not making your business like, if you feel like you want to do all this good in the world make money. Yeah, because almost all of the problems that you probably want to solve can be helped with money. Right? Like, the like, your business doesn’t have to be your social movements. Your business can be your business, and then you can have something to put into the social movements that you really care about. I was having this conversation with a client about content actually just yesterday, because she’s posting about things that are being that are limiting her visibility, to getting shadow banned on different platforms. because she’s very passionate about a particular issue, and I love her, but I was like, Is this an effective strategy? I get that you’re very passionate about this issue. And guess what, as a human being, you are not wrong. However, if the point of you sharing so let’s just take this from a linear perspective, oh, my God dealing with spiritual people, sometimes, let’s look at this in a straight line, the purpose of you sharing is for people to see, hear and receive the same you’re sharing. But because you’re sharing it, they can’t see you. This means that all you’re doing is making yourself feel better, so that you don’t feel helpless in the situation. But guess what? You’re helpless in this situation. So now, what are you going to do? Yeah, what do you got to do? So the people that you’re trying to help, you can’t help them because you don’t have any money to contribute their actual causes. People who are there on the ground that you can just send cash that will do more than you posting about this topic, they everybody knows already the awareness is raised. I’m pretty sure that people on the ground would love the cash that that translates into food, water and aid more than they want. You posting stuff to people that can’t see or hear you because of what you’re posting. I’m like, so like, like, we have to look at in our businesses, how do we actually make impact and this thing in our heart, actually do this thing that we’re trying to, like accomplish? Or is it just like a privilege, circle jerk, and we’re just kind of like patting ourselves on the back. So these are all conversations that i i Unfortunately, don’t see happening in the spaces. And I think that people get tired, and they get broke and broken tires, not a recipe for making an impact.

Isha Vela 26:48
Yeah, exactly. So what I hear you saying is that allow your business to just be your business and then funnel money towards a cause or a project that lights you up. It doesn’t have to be connected to your business. But it can be ecotourism, or it could be domestic, you know, intimate partner violence, or it could be homelessness, right? And just have a special population that you feel particularly passionate about. And you can let people know Hey, 20% or 30%, of whatever, whatever you’re purchasing goes towards this indigenous community.

Speaker 1 27:30
The way that you think that? Yeah, cuz that’s exactly like my orientation. Like, that’s the conversation around yeah. Yeah, absolutely. And I, that doesn’t mean that you’re not nothing, no vision you have is going to operate if you don’t like and this is a conversation I’ve had to have with myself, I can be perfectly candid with your listeners, I just found out a couple of weeks ago that I had a bleeding off. I’m laughing because only a Capricorn rising would have would be like just losing blood and blood, but I got a good alert. Um, because that’s what that’s what internalized colonialism looks like, is that you are not functioning and you are still judging yourself by this unreal standard or productivity. That is not productivity and actuality it’s, it’s labor exploitation. Yeah. And so when you when you’re not charging enough, you’re, you’re exploiting yourself, you are exploiting you are, you’re consenting to your own exploitation. And when you overcharge people, you are inadvertently causing someone else somewhere to be exploited, because it all will have to balance out in the economy. Right? So we have the this is why we keep hearing about these multi seven figure, you know, coaches whose teams are being mistreated, or whose you know, communities are being gouged or underserved, because they’re not balancing that give and take. And so the ethical thing to do is to understand our own our own nature, our own purpose, our own boundaries, and then to set up systems that support all of those things and come with pricing. Yeah, that flex all of those things and to create ecosystems that to the best of our ability can be equitable. Yeah. And the truth is people one of the reasons I personally am moving to digital products from coaching and consulting, one is like managing my own energy. But I I was not prepared when I got into coaching for the economic reality of some of my clients because I was coming from the south and you know, a woman of color and I knew so many of them mazing women who were capable of making amazing money, and making incredible impact if they only had access, if they only had opportunity. And so I came into it trying to give access and opportunity to, quite frankly, a bunch of women who didn’t need it. Ah, oh. And I would be like, I mean, I’ve had clients spend 1000s of dollars on marketing campaigns, and then just be like, Oh, um, I mean, like, so are you going to launch? Do you need me help? Maybe like, I can’t, you know, I am going to the south of France, for several weeks. And so I’m gonna come back to this. And I’m like, what, you just spent three 510 $1,000 on a launch? You spend $10,000? On a campaign for me to build out for you? And are you? Are you gonna, I don’t see you. Using it. We wrote all those emails, we made all those images, we did all but what are you good, but the thing is, she’s just playing because she didn’t need it. Right? Right. And so you also have to be aware that if you’re focusing on access, instead of being equitable, you can end up over giving and like agreeing to your own exploitation as well. So you really need to understand your market your demographics, and Roche, your pricing structure from that. So for me, a woman who woman who has all the drive, but none of the information, yeah, she’s a perfect fit for my digital products, because I will give her all the information that she needs. And she, the light can come on, and she can go and run with it. So that’s been my answer to like the equity access piece, because that woman has more drive more motivation has to take more action. She’s a good fit for those, like low touch things. So she also doesn’t necessarily have in the moment, all the money that it takes to build all the things but she’s slowly but surely making progress so she can progress to all my products. And by the end of them have the information that she needs. Yes, yes, I can’t give her my 10k campaign like full on build out because she doesn’t have 10k. But I can show her how to get from zero to making, you know, 2500 bucks a month. So she can get from 2500 to making five so she can get from five to 10. So then she can come to me at some point and be like, I went all the way up the ladder. And now I’m here and I’m ready.

Isha Vela 32:24
Okay. All right. So this is a great segue to talk about digital products and affiliate marketing and multiple streams of income. Because I know that part of what you’ve been shifting away from is sort of the one on one face to face done for you services, like not done for you services, but rather like, you know, like really working like direct one on one with clients.

Speaker 1 32:51
Yeah, it’s true. Yeah, I decided that the best thing for my piece is to talk to fewer people. And I’m a manifester in human design. So it’s not just me being an asshole. It really is that I, I form such intimate and powerful bonds with people in the process of helping them bring their brand visions to life. Yeah, that I have to limit the energy that I expend in order to do that. So I still am serving done for you clients, but not under not under 10k price tag. Because here’s the thing. This is and this is the other thing a lot of people don’t talk about in a coaching industry. If, if I know that it takes 10k to get where you need to be when we’re talking about all the things we’re talking about a product being built, talking about branding, we’re talking about a visibility, like we’re talking about emails, remember all of the things. And I give it to you for 3k. Because that’s all you have, I actually didn’t serve you because now you have a product that you can bring to market. Yeah, you can work for less than I should have, only to give you something that you now can’t mobilize. And so it doesn’t serve either of us. And I did not realize that I really thought that I was being generous with my energy, but I was actually inadvertently, like, underserving, everyone in the dynamic. And this is what happens with the unhealed, you know, colonial Yes, yes. Right of that narrative, like both, we’re both stuck in a relationship built on exploitation. And so it’s like, okay, this is what it’s going to take and if you don’t have this, don’t do this right now. I wouldn’t tell anyone and I just told a coaching client this I was like, I love you so much, and you’re such a good person. I wouldn’t tell anyone to start a coaching business right now. Unless they have these very specific criteria. And if you can’t do this, this this, you can’t commit to doing this, this and this. I don’t build a personal brand. Don’t build a coaching brand. There are much more lucrative ways to make money that did not involve all the things that building a personal coaching brand entail. Like affiliate marketing, and the products and things that are faceless, we get all this AI you don’t have to show anybody your face. I was just talking to a coach friend of mine who’s like she doesn’t even have an address that she uses anymore. She has to give out a Pio box. Because she had people like stalking her from her social media platform. And, and, like, do you really, I don’t need to be the belle of the ball like that. I don’t need you to know me like me. Trust me, I really don’t even give a fuck what you’re gonna like about that. Like, I don’t like we don’t have to be that intimate. Like, I don’t. I don’t want people in my life like that. Everybody I love I already know probably. Yeah, it’s good. And so that like putting yourself out there constantly. It’s so so it’s such an expensive business model. Yes, it is. If you don’t have diversified streams of income, so I would suggest to someone that they get to a place of sustainably hitting 10k and then build a coaching business or a personal brand. Hmm,

Isha Vela 36:12
that’s a great tip. Great tip sustainably hit 10k consistently. And then, and then do the next thing. Step into that other thing. Yeah. Right. And so for the people listening, help them understand, like, what, what digital products? What does that mean? Affiliate marketing, marketing. What does it look like? Why is it important? Like let’s talk about some numbers a little bit.

Speaker 1 36:43
I’m so excited. I’m so I’m okay. I’m okay. I’m here. I’m here. I’m Venus. Capricorn. I should explain to listeners so like talking about money. It’s like my husband said, What did he say to me the other day I was telling somebody how Capricorns talk dirty because I have a Capricorn rising and Capricorn Venus and a Capricorn, north node. And my husband is also a Capricorn sexy visa he is. And he came up to me the other day, kind of getting a little frisky with me. He looked at me he said, Hey, you already got paid today you don’t have anything else to do. You right. Talking about money is definitely that’s like that’s my turn on. That’s fine. My husband knows if I get paid. It’s probably going down. Like for other people. I don’t know what it is. I don’t know what turns other people on. You know, I don’t know if it’s martinis or what it is. But for me, I’m like What was that little little Pay Pal thing? Feel a warm? Um so yeah, let’s talk about like the way to like make money. Thank

Isha Vela 37:51
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